Ten takeaways from our research that can help newsrooms and journalists tackle challenges in the year ahead. Journalists can help bridge the divide between the media and Black communities. We asked Black Americans how news organizations could better cover their communities to help bridge the divide between them and the…

Coronavirus updates are coming in constantly and your newsroom resources are likely strained as you try to keep staff safe and healthy. The Center for Media Engagement is hoping to help by sharing our research-based ideas to help you connect with your audience. Use proven trust techniques in your reporting. …

Audience trust is key to a newsroom’s success. But in this era of “fake news” and fading confidence in the media, it can be difficult to earn. In our latest report, the Center for Media Engagement teamed up with Joy Mayer of Trusting News to see if using boxes that…

1. Images and links at the bottom of the page help keep readers on your site. Getting readers to stay on your site can be a challenge. Our research found a few ways you can encourage them to keep clicking: Using an image with your links gets more clicks than…

But, we can explore ways to draw people’s attention to important information — By Erika Franklin Fowler and Natalie Jomini Stroud Information is everywhere. Citizens are inundated with it, and sorting through the sheer volume of information–let alone identifying quality information–on any given topic can be overwhelming. …

How would you change the Chicago media? It’s the question we posed to a room full of people gathered to think about how the Chicago media cover different neighborhoods in the city. As researchers with the Center for Media Engagement, we had just finished writing up our findings from a…

What counts as news has been undergoing a revolution. Standard news articles are complemented by new formats like tweets, memes, and, as we investigate here, plays. The Center for Media Engagement at the University of Texas at Austin conducted an experiment, funded by and in partnership with The Center for…