Thanks for this post. You have made some great observations. However, I consider Facebook a serious laggard, not leader, in this space. Here is the Medium post I wrote on the subject — Our Apps, Ourselves. I would love to know your thoughts.
A very measured and eloquent POV. As Torontonian, the T+L reference threw me untl I saw this was penned in January. Its no small irony then that DigiDay featured this piece on November 23rd. I don’t know what I shake my head at more. Regardless, well-written piece and in the 10 months since you penned this the rise of Deloittes/Accenture/Fjord et al has accelerated not abated IMHO.