A number of Public Administrations (PA) are announcing their interest in streamlining operations thanks to the blockchain technology. We are reviewing some recent announcements and investigating what exactly they are trying to solve.

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Validator is a Service of the State of Geneva https://blockchain.ge-lab.ch/validation/en. The State of Geneva is experimenting with Blockchain technology to date and sign digital documents. It is the first time in Switzerland that this promising technology is being used, which is why the Confederation is supporting this project in the framework of the 2017/2018 Swiss E-Government innovation projects.

First PA blockchain Hackaton in Rome http://www.ilsole24ore.com/art/notizie/2017-03-29/via-primo-hackathon-italiano-l-innovazione-servizi-pa-204708.shtml. EY invited 10 promising groups of blockchain experts to gauge what can be done for its PA clients. At the event there were representatives of all major Supply Chain management hubs for Public Tenders. Italy has a digital portal for Public Tenders but not all tenders are published there and there are still plenty of paperwork and inefficiencies involved in the current Tender system. Thomas, an Enuwa’s Partner was present at the event and proposed an Ethereum smart contract for reputation management in public tenders. …


Blockchains empower eternal proofs of data in a certain moment in time. The most similar structure used in the IT-industry are write-only hard disks employed in the banking systems to validate past exchange rates. How can this be used in CRM systems?

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The enabled capability is a safe and un-modifiable place where to store certified informations, the main advantage of the blockchain over write-only disks is that it’s not controlled, produced or hosted by a single entity and thus the trust you need in the system is much lower. …


CEM is the practice of designing and reacting to customer interactions to exceed customer expectations and, thus, increase customer satisfaction, loyalty and advocacy. In a world where the number of touch-points with your brand is steadily increasing, keeping the experience exhaustive and coherent is a challenge. Those who excel at it unlock one of the remaining means of competitive differentiation as the effects of globalization take their toll.

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In EU the average number of touch-points of a single brand that customers engage in a three-month span is ranging from 15 to 23. This is counting not only the digital apps, websites, advertisements but also presence inside or nearby brick and mortar shops, calls to callcenters or other marketing activities. The modern brand must be aware of the combinations and orchestrate all the possible paths a customer can undergo. …


Data sources are growing exponentially giving businesses better understanding on how customers interact with products and services. All of such data must flow somewhere and that destination better be well organized because the amount of information is going to be extreme!

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First we analyze how sensors and connected products can change the consumer experience and then inspect how this scenario should be reflected in the CRM systems.

From a customer acquisition point of view location based interactions are key, in fact it is possible to intercept new shoppers while they are inside or nearby the stores and capture their attention. Personalization of the messages is very important because the more targeted are communications the more likely are the conversions (up to twice as likely as reported by plexure). Thinking on a larger scale also advertisement should adapt to this, i.e. special auction mechanisms should select which ads are to be presented to the customer considering time of the day, customer data and advertiser budget. The interaction between real shops and online spending habits is definitely under the lenses of giants: for instance Alibaba coming strong with a massive move to retail store strategies. During the lead acquisition phase IoT is bringing value by providing a view of what the customer is actually doing, which can be combined with online habits to create a strong relationship with the prospect. …


Every company comes with a system somewhere written many years ago but that can’t be stopped, can’t be touch and must be running day and night. Sometimes no-one can really maintain it as it was probably written in Cobol in the dark age of lost repositories.

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The first question to explore a legacy infrastructure is: how much does it cost and how much is it impacting current business processes? In general old systems have high maintenance cost because they required very specific personnel, moreover, being mostly on premise, they require not only software maintenance but also hardware and networking upkeep. Legacy maintenance meant USD 60B for the US Government in 2015. The cost alone is not a meaningful parameter, it has to be compared with the output. The wider the range of business processes involved the more the cost can be justified (although we’ll speak about risk later). There are incredibly simple ways to determine the impact of a system, for instance say your billing system stops working for 2 hours, how many bills would you not be able to emit? How much is that? …


Meteor is a great platform to quickly build communities and portals, when is it a good scenario to build one and connect it to Salesforce?

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Meteor Apps are based on Nodejs and React (or Angular or Blaze, whichever is your taste), somehow like Salesforce you can forget about architectural problems and deploy your App on cloud and scalable hosting for a very streamlined Dev-Ops experience. Salesforce is the reference CRM system which is used to own a centralized history of clients’ interactions, offers and requests. Salesforce also has out of the box Communities for partners and customers which come with additional licenses. …


We have been there: planning out meetings and collecting data to assess performances, there are a number of ways a CRM can enhance this experience and help you play in advance!

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Before the trade show, you can prepare a landing page on your website dedicated to the show: explain what you can discuss and what are the typical questions you can answer, if you have a stand display a map on how to reach it. In such page you will add a Web to Lead form which can register interested leads (PRO TIP: remember to put an hidden field pointing at which Campaign this Lead should be attached to!). …


Cutomer Journey is a well known and simple idea: the steps customers go through in engaging with your company, whether it be an online touchpoint, a retail experience, a product, or a service, or any combination. In the years many systems have been developed to structure the journey and they all gravitate around the concept to a single repository of your customers’ history.

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The first step is to map all the interactions, which lays down a timeline of what’s happening between the customer and your company. For each stage it’s important to understand:

Actions, what is the customer doing? What needs to be done before moving to the next stage? …


Salesforce is a great lead and sales management software, it makes easy to analyze your audiences and prepare marketing campaigns, whereas Facebook is both a great pool of leads and a media where to carry out advertisement.

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Facebook Ad Leads

With this function you can collect data when a user interacts with your advertisement on Facebook. A form will be prompted and pre-compiled with his/her data. The list of users which interacted will be available for download via CSV. There are also third party software to automate the import process. At Enuwa we suggest to create a way to bind the import with a campaign, may it be a trigger if your import is automated, may it be a visualforce page if you want to load the CSV by hand. …


Hadoop is the go to technology for handling terabytes of data. In fact it supports processing for large datasets in a distributed environment. Hadoop was designed with the assumption that hardware failures are common and the framework should handle them natively. The core consists of a storage part the Hadoop Distributed File System and a processing part based on Map Reduce algorithm. Such parts were inspired by early Google Map Reduce and Google File System which take advantage of data locality. …

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