Ebooks are very common nowadays. Rarely do you see people carrying around hard copies. But there was a time when ebooks were scarcely known. Most publishing companies sold their books through brick-and-mortar stores, and for a long time, this was the norm until one company saw an opportunity to disrupt…

One of the most common words in the business world is branding. But what exactly is branding? As I scrolled around searching for a definition that was both comprehensive and simple (a big ask I know), I came across this one by Shopify, “Branding is the process of creating a…

Amazon is one company that has gone above and beyond in setting business records and expressing influence and dominance in both strategy and result. Top among its achievements is a steadily progressive increase in net sales revenue since 2004 (calculated as gross revenue minus all expenses), with the retail giant…

Some time ago, I wrote about why Startups fail. Before writing the article, my research led me deep into the abyss of startup failure. The statistics are staggering and if I’m being honest, equally discouraging. Here is a tidbit from my research; Taking a closer look at the top three…

So you just started a new company or you have plans to do so. You have a great product idea, you’ve formulated a marketing strategy that you believe will work and you’ve saved up a chunk of cash, nothing much, but enough to get your startup sailing. …

Here’s a curation of some facts about Startups and their Founders that we think you should know about. The world of Startups is interesting as it is mystifying and although there’s so much we could share, we’ve carefully sifted through our collection to bring you our top 12. …

As a founder or entrepreneur who has an idea for a company. It is imperative you get as much knowledge about starting or running a business. This knowledge goes beyond academic qualifications. We are not saying that you shouldn’t get a relevant degree. However, a 90% failure rate of startups…

Every successful business was once an underdog fighting against giants in the industry. However, they managed to turn the table around to become the giants that other underdogs have to face off against. This isn’t personal, it’s business and in business, there’s a battle line drawn between startups who are…

As an entrepreneur, at some point you’d be faced with the question, how much is your startup worth? There are many reasons why you should know the worth of your startup but the most common reason is to attract investors. The process of determining the worth of a startup is…