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Once a politically volatile subject, marijuana reforms have become a major campaign topic in the upcoming election. Both the Democratic and Republican presidential hopefuls are staking out positions on whether to allow legal medical or recreational marijuana use or maintain its illegality.

Marijuana legalization has taken root in the Democratic presidential nominations with most of the contenders supporting changes to the laws. New Jersey senator Cory Booker is sponsoring the Marijuana Justice Act, which looks to legalize marijuana nationwide. The bill has so far received considerable support, including from some of his fellow candidates.

Senators Bernie Sanders, Kirsten Gillibrand (who…


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The Astros stole signs electronically through the 2017 World Series and into the 2018 regular season. MLB commissioner Rob Manfred hit the Astros with disciplinary action, including one- year suspensions for the Astros GM Jeff Luhnow and manager AJ Hinch, which they will not be serving with the Astros.

Now we’re dealing with footage of players wearing buzzer devices under uniforms during games. For some reason, players have been untouched in the investigation almost as if the league wants to brush cheating under the rug. …


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Kobe Bryant was one of the most well-known Los Angeles Laker in the NBA. He played for two decades and served as an inspiration for many children who wanted to play in the NBA too. Once Kobe Bryant started having children, he became less active in the public eye. His fans really didn’t know much about him except for the fact that he loved the game, loved his family and love helping others.

At 41 years old, Bryant and his daughter Gianna took a helicopter ride that ended tragically. Their helicopter crashed in Calabasas, California on January 26, 2020. Tragically…


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If you’re on a board of directors, are a top-level exec, or a brand manager, listen closely — if you don’t have someone on your team who knows the ins and outs of public relations (PR), you’re literally playing Russian roulette with the reputation of your brand.

Since the advent of the internet, brands have developed a variety of effective methods to get the word out about their brand, such as:

  • Connecting directly with consumers via social media
  • Giving fans the necessary inspiration to become an amateur brand ambassador
  • Addressing consumer concerns directly and in public spaces, which builds a better reputation

The internet has taken the middle-man out of the equation for PR — companies now talk directly with their demographics and, in turn, inspire greater loyalty.

In essence, PR today is about so much more than yesterday’s media relations. Today’s PR is helping companies realize…


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If you have an idea for a television show, there are lots of people who are in the same boat as you, with ideas for a hit program, no matter if it’s a drama, sitcom, cartoon, or even a concept that has never made it to screen before. Pitching an idea for a TV show to those whom it would concern is very difficult, and the opportunities to get your voice heard come few and far between. It’s not like you can simply email a studio about your idea and get it made.

You might even have put together a…


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Everybody’s warning small business owners. The media, local businesses like yours, investors and lenders want you to gear up for a cyber assault, big or small. CNBC reports, “A survey of small-business owners by Nationwide found only 13 percent of respondents believed they had experienced a cyberattack. However, when owners were shown a list of specific examples of attacks, including phishing, viruses, and ransomware, the figure of those reporting attacks increased to 58 percent.”

USA Today indicates:

  • “Cyberattacks cost small businesses between $84,000 and $148,000.
  • 60% of small businesses go out of business within six months of an attack.
  • 90%…


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The Television industry is one of the most competitive yet highly rewarding marketing channels. A recent survey by Pew Research showed that local TV audiences are soaring. The Journalism Organization also documents that 3 in 4 American adults tune in to local TV news. This accords you an opportunity to give your business massive exposure and attract new clients.

However, you first have to please network TV producers for them to feature you in news and shows. This is the challenging part. Almost everyone wants to be on TV. However, only a few brands know how to position themselves as…


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It might be a bit cliché, but, when it comes to your business, time really is money. When it comes to your Return On Investment (ROI) and technology you need to make sure you are not spinning your wheels troubleshooting useless tech. Remember: Technology should be there to help you conduct business, not deplete your time and financial resources.

Instead of wasting your time and valuable financial resources on aging and inefficient technology, you should consider swapping some of it out for newer, more comprehensive technical solutions. But what tech should you consider? What are some of the factors that…


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As a small business owner, not everyone is your customer. It’s almost impossible to achieve sustainable growth for your business if you do not know who your ideal customer is. Having adequate knowledge of whom you are selling to helps in maximizing return-on-investment, as far as advertising is concerned. As the marketplace becomes even more crowded with businesses fighting for attention, it’s more necessary than ever to hone in on your target audience and inspire action.

Establishing a buyer persona helps you internalize and understand your current customers, as well as potential customers. Consequently, this enables you to produce tailored…


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Your business is like a garden, it requires constant care and nourishment in reaching its fullest potential. In our age of digitization, a well-planned social media marketing strategy will provide you with the “fertilizers” for that special garden of yours.

Instagram, Twitter, and Facebook have become popular marketing tools for many businesses of all sizes. If you have not already capitalized on these online marvels, it is probably the best time to do so! An effective social media marketing campaign focuses on the key points you wish to impart, all condensed into the most engaging delivery.

You want your readers…

Eric L. Mitchell

Husband and father of 4 amazing kids. TV Contributor. Media Advisor. Co Founder and Head of Media @lifeflipmedia. Host of @tothepointtv

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