Paying Cash For a Haircut Pisses Clients Off!
You’re out the door to get a fresh haircut, you hit the door of the barbershop, then you forgot your barber only accepts cash…….
If you’re barber only accepts cash you know exactly what I’m talking about. You have to make the run to the ATM… this use to get under my skin and drive me nuts.
My barber today doesn’t deal this issue because he uses a solution that we will get into in a bit.
But really, who carries and pays with cash anymore?
A recent study provided that, “roughly eight in 10 people carry less than $50 cash in their wallets on a regular basis”, according to a new report from Bankrate.com.
“Close to 50% of Americans carry $20 or less each day, including nine percent who don’t carry any cash at all.” It’s clear that consumers prefer to pay with plastic over cash for services and products. (Credit: The Washington Post)
Although barbershops across the country is a little behind, it’s time for a change.
Needlessly to say, the day my barber started allowing me to pay with my debit card I was happier than a kid on Christmas.
The marketplace today is adapting to the fast-pace lifestyle of the customer, this is no different for the health & beauty industry.
More and more barbers are using some form of payment system which prevents their clients from making trips to the ATM. The truth…. clients today make decisions on which barber does or does not allow for debit payments. It’s true.
Clients today more than ever look for convenience, and consequently if you as the barber don’t add to that convenience you could be one client short (or two, three, four or so on…)
My barber here in Charlotte, NC uses a platform to accept payments called Zap Style. Simply put… Zap Style’s mission is to help the Health & Beauty industry to better manage and grow your business.
This includes booking appointments 24/7 and accepting payments all with the click of the button.
Remember, building trust and loyalty with your client it’s more than just a good haircut. It’s about evolving, making the experience more enjoyable, which keeps up with the convenience of the client.