Because by invoking the image of the family, the valor of doing whatever it takes naturally follows. You’re not just working long nights or skipping vacation to further the bottom line, no, no, you’re…The company isn’t a family12.3K82DHHErik, A HansonFollowJul 27, 2017 · 1 min readFunny, my first thought was that the family-company lacks formal structure and does a lot of shouting.