The Art of the Pitch

Giving a good pitch should be known as a form of art. It is a beautiful balance between how you present and the information you are delivering. One without the other will lead to your ultimate pitch doom, but when put combined, you could sell a penny to a millionaire.

Car Pitch from AMC’s Mad Men

From Life’s a Pitch, the author writes that when pitching to someone, you are asking them to judge the future. In order to do this, you need to do more than just relay a bunch of information. You have to display an emotional characteristic that is gonna lead the client to truly believe in what you are saying and give you their full trust. A client isn’t going to feel a connection to a presentation where someone just reads straight off the google slide in a monotone voice. You should show excitement in your own information so that way the client can feel the same way.

Life’s a Pitch tackles the idea that the emotion involved in a pitch is important, but they specify that you are not trying to be an actor. Instead, you should think of it as a playwright. A presenter is only as good as the presentation he/she is presenting. There is where I believe that the presentation itself takes just a slightly higher level of importance. The presentation you write or develop is what should bring the emotion out of you. If you create a boring presentation, you are going to be boring while presenting. The goal should be to create something that genuinely gets yourself fully invested in what you are saying. By doing that, you can naturally bring out emotion and have the client eating out of the palm of your hands.

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