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Sarah Helppi
Sarah Helppi

4 Followers

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Jul 24, 2022

Single Mum in Start Up Land pt 2… have I failed?

I’m writing this because I wish someone else had. About a year ago when I decided to scope and launch a business, I immersed myself in content and conversations about completely brand new topics to me like product market fit, lean canvases, and accelerators. I consumed story after story about…

Startup

3 min read

Single Mum in Start Up Land pt 2… have I failed?
Single Mum in Start Up Land pt 2… have I failed?
Startup

3 min read


Mar 7, 2022

A single mum POV: why VC isn’t for me, and how I’m funding my business without it

It’s been almost a year I’ve been working on Eskadi in some form and I could write all day about the things I’ve learned along the way. Most importantly though is what I’ve learned about investment, thankfully before I ever took any. The start up world will have you thinking…

Venture Capital

4 min read

A single mum POV: why VC isn’t for me, and how I’m funding my business without it
A single mum POV: why VC isn’t for me, and how I’m funding my business without it
Venture Capital

4 min read


Jan 14, 2022

What’s in a name?

Turns out, a lot of things… Introducing Eskadi — The World’s Largest Pre-Owned Boutique. Formerly known as The 2nd Circle. When I named The 2nd Circle, the business (call it a project back then) was a little distraction on the side of a busy corporate job. I never knew whether…

Sustainable Fashion

2 min read

What’s in a name?
What’s in a name?
Sustainable Fashion

2 min read


Nov 24, 2021

Problem 3: Authentication is Confusing

This is part 3 in a series about customer problems when shopping for a pre-owned designer item. Anyone considering a high end fashion resale purchase will have thought about fakes, especially if an item is at a price that seems too good to be true. …

Sustainable Fashion

3 min read

Problem 3: Authentication is Confusing
Problem 3: Authentication is Confusing
Sustainable Fashion

3 min read


Nov 15, 2021

Share the (Pre) Love This Christmas

A twist on traditional gift giving It’s November and the Christmas gift giving season is suddenly upon us. That sure came up quickly, didn’t it? This year and last have seen us re-evaluating our careers, our relationships, where we live and what we wear. …

Christmas Gifts

3 min read

Share the (Pre) Love This Christmas
Share the (Pre) Love This Christmas
Christmas Gifts

3 min read


Nov 15, 2021

Performance Review

03.11.2021 In early May I told myself I would give this start up idea 6 months of air time and see where it went. It’s early November and I was reminded by linkedin today that I’ve been in my new role for six months! Updating my profile when I did…

Startup Life

2 min read

Performance Review
Performance Review
Startup Life

2 min read


Nov 15, 2021

Problem 2: “I know where to shop BUT… “

28.10.2021 In my last post, I wrote about the problem that a lot of people have when shopping pre-loved: they just don’t know where to go. This isn’t a surprise — the market has exploded in recent years and most people are still buying or selling on the older or…

Ecommerce

3 min read

Problem 2: “I know where to shop BUT… “
Problem 2: “I know where to shop BUT… “
Ecommerce

3 min read


Nov 15, 2021

Problem 1: “I don’t know where to shop”

21.10.2021 After I left eBay in May, I dedicated myself to 6 months of full time effort on The 2nd Circle — a window I thought was the right amount of time to see if the idea had potential and if I wanted to do this for the longer term. …

Preloved Fashion

3 min read

Problem 1: “I don’t know where to shop”
Problem 1: “I don’t know where to shop”
Preloved Fashion

3 min read


Nov 15, 2021

Co-Founder Dating

29.07.2021 It doesn’t take long in the start up scene to start to feel like the single person at the party. Everyone seems to have a +1 at the top of their business and you are there standing awkwardly by the cheese platter trying to make eye contact so someone…

Cofounders

2 min read

Co-Founder Dating
Co-Founder Dating
Cofounders

2 min read


Nov 15, 2021

Stories

25.05.2021 I’m thinking a lot about the power of stories. Last week I had the pleasure of speaking to a group of incredibly resourceful, committed shoppers who frequent the second hand market. As part of my MVP scoping process, I am back in market talking to people to complement the…

Entrepreneurship

2 min read

Stories
Stories
Entrepreneurship

2 min read

Sarah Helppi

Sarah Helppi

4 Followers

Founder & CEO - Eskadi.com :: DJ :: Mum :: Canadian Lady

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