Contact Lens Case Study

There are a lot of contact lens wearers who use contact lens cases. There is a direct correlation between eye infections and lens cases but most people are unaware of this. How do I educate them and showcase the value my product adds to their eye health? To understand that, I analyzed behaviors of 10 contact lens cases users. I’m presenting the questions I asked, aggregate answers and individual answers.

Questions:

  1. Logistics (Name, Age, Gender, Occupation, Salary, Ethnicity, Activities)
  2. What type of lenses do you wear? How often do you throw them out?
  3. How often do you wear them? (times per week, hours per day)
  4. When did you first start wearing your lenses?
  5. How long do you use your cases?
  6. How do you clean your cases?
  7. Issues with lenses?
  8. Issues with cases?

-Stats-

99% contact lens wearers are prone to eye infections: https://www.cdc.gov/mmwr/preview/mmwrhtml/mm6432a2.htm

82% of all contact lens cases are infected:

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC505174/

1/3rd of all contact lens wearers have reported contact lens related eye issues:

https://www.cdc.gov/mmwr/preview/mmwrhtml/mm6432a2.htm

9. Stats surprised you?

10. What behavior will you change now?

-Eske info-

Medical grade, anti-scratch and hydrophobic = bacterial resistant

Leak-Proof, Dust-Poof, Stackable and Separable

Aesthetic Appeal, Colors, Peel-Open Lid

11. Would you buy Eske cases?

12. Why?

13. What premium would you be willing to pay?

14. Questions for me?

Aggregate Answers:

  1. 2 male, 8 female. Asian, Caucasian. 20–50 yrs old. Avg age: 30. At least 1x/week workout.
  2. 6 biweeklies (wear for 3–4 weeks), 3 monthlies (wear for 5–6 weeks), 1 dailies (wear for 2 days)
  3. 10–12 hrs/day, 5–7 days/week
  4. 2–20 yrs ago
  5. 1 month to 3 yrs. Median is 6 months.
  6. Wash with water, soap, rub with tissue.
  7. 4 dry eyes, 1 redness, 1 inflammation, 1 eye irritation, 3 no issues, 1 headache
  8. 1 leak, 3 dirty, 1 ugly, 2 residue/deposit, 5 no issue, 1 aesthetic appeal, 1 poor quality
  9. 6 surprised, 4 not.
  10. 9 clean cases better and replace more often, 1 moved to daily lenses so no cases.
  11. 8 yes, 1 no because moved to dailies, 1 no because she gets them for FREE
  12. 5 Antibacterial, 2 Aesthetics, 2 Less Effort to change cases yearly, 1 Environmentally friendly
  13. $5-$25. 3 people said $25, 1 said $5, 1 said $10, 1 said $15, 1 said $20
  14. 1 asked: Is this recyclable? 1 asked: Why do current companies not manufacture higher quality cases?

#1

  1. D—Male — 29 — Business Owner — gym — $100+K — Asian/White
  2. Biweeklies | 3–4 weeks
  3. 5–7 days/week, 10 hrs/day
  4. 7 yrs ago
  5. 6 months cases
  6. Rinse with water few times a month
  7. Dry eyes during traveling or longer wear
  8. Cases leak, get lost, get dirty, look ugly
  9. Surprised on stats
  10. Clean better
  11. Yes
  12. Antibacterial and aesthetic appeal
  13. $25
  14. Nope

#2

  1. S— Female— 20 — student — Pakistani
  2. Monthly lenses. 5–6 weeks.
  3. 5 days/week, 12 hrs/day
  4. 5 yrs ago
  5. 6 month cases
  6. Wash with water and wipe with tissue
  7. Dry eyes after 9 hrs
  8. Residue at the bottom of the cases
  9. Not surprised
  10. Clean more often
  11. Yes
  12. Antibacterial
  13. $15
  14. Nope

#3

  1. M— Female— 27 yrs — telecom — gym — run outside — $45K — Indonesian — Renton.
  2. Dailies but wear them for 2 days. Used to wear biweeklies. Kept them for 2–3 weeks
  3. 15–16 hrs/day, 5x/week
  4. 5 yrs dailies. 10 yrs biweeklies before that.
  5. 3 months case
  6. Rinse with solution — no water — no rubbing — no scrubbing
  7. Eye redness and itching. Optometrist says protein buildup — assumption
  8. No issue with cases
  9. Surprised at Stats
  10. Mark on calendar cases start date
  11. Yes Buy Eske
  12. Less to remember if it lasts 1 yr
  13. Premium $25
  14. No

#4

  1. A— Male — 48 yrs — aerospace — hiking — racket-basketball — 2–3x/week — $100+K — Caucasian.
  2. Bi-weeklies — sleep-in | Wear for 1 month
  3. 24 hrs/day, 7 days/week
  4. 20 yrs
  5. New case every 6–12 months
  6. Clean lenses — 1x/week but should be done 2–3 days. Clean Cases — 2x/month. Wash cases with soap and water.
  7. Eye irritation — grit. Takes lenses out 2–3 days/month instead of 2x/week.
  8. Biggest issue — case leaks. Then, aesthetic appeal and quality.
  9. Surprised by stats
  10. Wash cases more often and replace more often
  11. Yes buy Eske
  12. Because antibacterial and aesthetics
  13. Premium $20
  14. No Qs

#5

  1. A — 26 — Student — Business — Gardening — Run sparingly. Indonesian.
  2. Monthly Color Soft Lenses | Change every month EXACTLY
  3. 10 hrs/day — 5 days/week
  4. 2 yrs now
  5. New case every month
  6. Clean cases — rinse with solution — no water — no rub — shake only
  7. > 8 hrs then gets red, lens drop and wash with water and put it on.
  8. No issue with cases
  9. Stats not surprised as much
  10. Rub cases
  11. Yes buy Eske
  12. Because antibacterial
  13. $25
  14. No Qs

#6

  1. K— Female — 33 — Product Management — computer — gym — swim 1x/week (no lenses). Indian.
  2. Biweeklies | Keep them for 2 months since only wear 2–4 times wear per month. Wear dailies only when traveling — too expensive.
  3. 10 hrs/day, 2–3 times per month
  4. 5 yrs now
  5. Keep case for 1 yr
  6. Wash cases with hot water after every 2 uses rub, and sometimes use soap. No lens solution.
  7. No issues with lenses if fresh. Dry eyes if lens are old.
  8. No issue with cases.
  9. Not surprised by stats — people are slobs.
  10. No change in behavior
  11. Maybe buy Eske if cheap
  12. Currently FREE cases
  13. $10
  14. No Qs

#7

  1. S—Female— 30 — Software Engineer — Computer — gym 1 hr/day — swim (no lenses) — hiking 1/week. Indian.
  2. Soft contact lenses — Monthly — Biofinity | 5–6 weeks wear
  3. 11–12 hrs/day, 6 days/week
  4. 16 yrs
  5. Lens cases — 1 yr — FREE from optometrist. Heard change case 1–3 months — not do because effortless
  6. Wash once in 3 months with water and scrub with fingers
  7. Switched brands because the old lenses wear causing strain — redness, irritation. Dryness and tired towards end of the day. No lenses while traveling.
  8. No issues.
  9. Surprised by stats
  10. Not heard that wash cases with solution and no water. Will do that now.
  11. Yes buy Eske
  12. Lazy so 1 yr is appealing — less effort
  13. Max $15
  14. Why companies make cheap cases and not upgrade to antibacterial cases? Because it’s expensive to register with FDA — once registered, the rest of the companies can piggyback and no model to make profit on cases. They want to offer a free incentive which means quality drops.

#8

  1. V—Female — 27 — Software — Indian — 2–3x/week rock climbing, hiking etc. heavy outdoor activities.
  2. Biweeklies | Change 1.5–2 weeks
  3. 10–12 hrs/day, 6–7x/week
  4. 2–3 yrs
  5. Lens case change every 2–3 months
  6. Tissue scrub every change and air dry
  7. 12–14 hrs wear gives headache and dry eyes
  8. Deposit in case, lens solution collects in gaps outside, residue and dust collect in between the threading.
  9. Stats not surprised because naked eye is exposed to bacteria through water esp. swimming
  10. New behavior — track time in using case to throw them more often
  11. Not buy Eske
  12. Get lens cases for FREE and easily replaceable esp. if you lose them
  13. n/a
  14. No Q

#9

  1. K— Female — 36 — Software (now stay at home mom) — Yoga/Meditation — Indian
  2. Bi-weeklies | Change them monthly
  3. 7x/week | 12 hrs/day
  4. 20 yrs
  5. 2–3 yrs | get them FREE
  6. Wash 1x/month with soap and warm water and rub with fingers
  7. Dry in winters
  8. Nothing with case
  9. Stats not surprised because are filthy
  10. Didn’t know about cleaning cases. Wash cases more frequently and dispose more often
  11. Yes Eske cases
  12. because environmentally friendly to throw them less often and antibacterial.
  13. $5–7/case
  14. Recyclable? Recyclable would be better because even more environmentally friendly.

#10

  1. I— 50 — Chinese — PhD CompSci Engineering Director — $200K — Hot Yoga, Speed Walking, Running, Expert Hiking, Mountaineering, 7 days/week.
  2. Soft Monthly | Change monthly
  3. 4x/week | 14 hrs/day
  4. 18 yrs
  5. Cases replace 1x in 2–3 yrs
  6. Clean cases 1x/week with brush, bleach and water
  7. Problem lenses — difficult to put lenses outdoors
  8. No problem with cases
  9. Stats surprised but seen evidence in people’s eyes
  10. No behavior change
  11. May buy Eske cases
  12. $
  13. Contact lenses during sports
  14. No Qs

Discard #1

M — Female — Army Officer Military Intelligence — 28 — computer — 3 hrs/days

14 hrs lenses — 7 days/week

Dailies — wear once/day

No issues

15 yrs wear

Never started bi-weekly lenses because she heard about eye irritation issues from those due to the lack of cleanliness. Dailies are cleaner. Willing to pay premium for that.

Discard #2

  1. R — Female- 25 — Lab Tech — $50K — Pakistani
  2. Biweeklies. 3–4 weeks. Just moved to dailies 2 weeks ago.
  3. 5 days/week, 12 hrs/day
  4. 7 yrs ago
  5. 5–6 months
  6. Wash with water
  7. Inflammation for 1 yr. Optometrist says the cause could be prolonged use of lenses or cleanliness of lens/cases.
  8. They get dirty
  9. Surprised by stats
  10. Already changed — dailies
  11. No
  12. Wear dailies now
  13. n/a
  14. Nope