Your issue’s in danger! Why advocacy groups should apply evidence-based communication

Public-oriented communication is an integral part of the process of change

Bad communication undermines the issue

The communicator must take into account public thinking

People approach the world not as naïve, blank-slate receptacles who take in stimuli …in some independent and objective way, but rather as experienced and sophisticated veterans of perception who have stored their prior experiences as an organized mass. This prior experience then takes the form of expectations about the world, and in the vast majority of cases, the world, being a systematic place, confirms these expectations, saving the individual the trouble of figuring things out anew all the time. (Tannen, 1993)

What does good change communication entail?

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I explore, communicate, and nurture regenerative worldviews and practices to help ensure a thriving future for all life.

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Espen Malling

Espen Malling

I explore, communicate, and nurture regenerative worldviews and practices to help ensure a thriving future for all life.