Your Social Media Marketing is a Pants Party

I saw the following tweet last week and it caught my attention.

I’m a sucker for a good analogy to explain complex things in simple fashion. For those of you who have read me for any amount of time that should come as no surprise. For those of you who haven’t, you’ll understand why shortly. While I like the spirit of the quote, I think there’s a more apt way to describe it.

Unless you’re Shaquille O’Neal and wear a 3XL shirt that’s three times longer than most, you certainly don’t have as many buttons as there are social networks. And let’s be honest, there really are only two social networks you HAVE to be on. If you think about the analogy, that’s a lot of chest showing or one odd looking shirt depending on where those two buttons are located among the dozen others.

Social media is more like pants and a belt. Facebook is the button and Twitter is the zipper on the pants. If you aren’t using both, people are definitely going to notice when they look. Pinterest, Instagram, Snapchat and the rest are the belt. They’re useful and help prop up the rest of your social strategy but aren’t necessary before you go out.

Bottom line, “accessories” are nice in both fashion and social but if you don’t button your pants or zip your fly, metaphorically or actually, no one is going to ever notice how nice your belt is.