And that’s exactly what your resume needs to do, too. Not the laundry list / standard bio that talks about you, but the marketing piece that talks about the benefits to your future employer and how you fit into his or her needs and desires
Even a genius has to sell himself… the remarkable resume of Leonardo da Vinci
Marc Cenedella

I love this approach. This is the way it should be. But unfortunately the problem are the intermediary between a freelance and the client. They think in boxes. So this only works if you write directly to the client.