Logo Design Branding in Business
A logo is a company’s graphic symbol. Certain cases exist where the logo can easily be associated without any text to accompany it, like the Nike one. In all other cases, most logos do feature the company name. A well designed logo can develop a full brand identity, and a brand identity is a distinct visual look associated with a certain company, business, or individual. There are many tips on the importance of a consistent usage of the logo in all possible events, situations, and promotions, but there has to be a consistency to elements beyond that.
The tricky thing is that while your logo is unfailingly unchangeable, your brand identity must have both consistency and flexibility. A brand identity must be created with a certain amount of distinction, yet it has to vary based on its form. It’s a huge challenge for some, but it can bring massive amounts of profit to your brand, thus adding to its value. The elements that can make a full brand identity come to life are fonts, colors, and the imagery used in the making.
One thing that’s quite difficult to define is the term “brand”. It certainly means the logo and the full visual position your brand identity made, but it can also be other areas that don’t have anything to do with the designing part. This includes the content and the storytelling process your business goes through. The whole idea of a reputation is critical for defining a brand. Some people also use this word almost interchangeably with “company” or “organization”. The best way to think of a brand is “a combination of defining and promoting yourself and how others define and see you.”
For businesses, branding goes beyond their visual properties and switches to a publicly open presentation. You’ll recognize good branding when you’re able to effectively communicate a company’s personality along with its product value to all potential customers.
On the other hand, logos must be designed with planning, research and attention to detail, so if you have an epic designer on speed dial, make sure you tell him about all the details. Hiring a professional designer or even an agency that meddles with branding is also good for creating a logo. The investment most people don’t make when they need a logo always pays off.
Once you’ve taken care of the logo, the time is right to move on to the more fun stuff — creating a website, flyers, brochures, social media accounts and advertisements…pretty much anything that has the ability of sharing your brand to future customers. You’ll also need to come up with content that gives your brand a voice, so think about giving the business a personality, because it’s time to shape the brand!