The reason NBC is losing Millennials to other platforms for entertainment is because all of those platforms have lowered the barriers to enjoy the programming.
No, Bloomberg, the Olympics didn’t stumble because of Millennials. It stumbled because of NBC.
Brenton Henry

It isn’t just Millennials. I’m 49 and my wife is 54. I don’t know the last time we actually watched our cable subscription (which we probably should just dump). We watch Netflix, Amazon Prime and Hulu Premium. The TV market is experiencing what the print market already has (and arguably still hasn’t adapted to) and they don’t realize that it’s a new world.

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