Write Now

How this writer went from working to live to living to work

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Photo courtesy of Eva Gutierrez
Write Now provides a glimpse into how different people write for a living. Today's edition features Eva Gutierrez, freelance writer and co-host of the Content Writers Mastermind.

Who are you?

I’m Eva Gutierrez, a freelance content marketer and writer and the co-host of the Content Writers Mastermind. I’m based in Los Angeles, California.

What do you write?

I write marketing and business-related content for several clients, topics I absolutely love deep diving into to curate the best content possible for my clients’ customer avatars. …

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Photo by Andrew Neel on Unsplash

Content writers are voices that touch the masses.

On a regular basis, we’re creating content for people from all over the world to consume. We’re in every industry, and we’re always showing why what we’re talking about works.

Which means we have a great responsibility.

As brain coach Jim Kwik flipped around, “With great power, comes great responsibility.”

And that’s what content writers have. We have great power — we have hundreds of thousands to millions of people reading the content we create for our clients and their businesses. This means: We have a huge responsibility to do it right.

One of the best ways content writers can continue moving the #BlackLivesMatter movement forward is to keep talking about BIPOC in our articles. …

It’s not as hard as you think it is.

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Photo by Toa Heftiba on Unsplash

When I first started as a content writer I made $25/1,000 word article.

I know, I know. But I was new to the game and aware that I had to work my way up to be able to make a full-time living as a writer. Without a huge resume, I had to take whatever job I could so that I could make my Upwork profile look like I’d been doing this for a while.

My strategy worked. I used Upwork exclusively to find clients for two years, between 2016–2017. In those two years, I worked with over 50 clients and wrote as much as I possibly could for each one. …

#5: Stop being afraid to write about your lack of experience.

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Eva Gutierrez

I was the writer with the rose-colored glasses on. I thought that I could quit my waitressing job and jump right into content writing, making six-figures, and working from beaches around the world.

The problem was that I didn’t know the importance of retainers and regular work, how important it was to organize my finances, and why so many people vouch for Inbox Zero.

Five years later, and I’ve figured it out. …

How a full-time content writer creates her remote work schedule

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Consider this routine an average of most of my days. I don’t want to act like every day is so picture-perfect, but for the most part, I have a good schedule.

I’m focused on habit building and I love what I do, so it’s easy for me to do what’ll help me be the best content writer and marketer for my clients.

Here’s the daily routine of a full-time writer.

6:30 am-8 am: On days I work out, I wake up around 6:30 am, do weight lifting exercises for about one hour, and then come back home. To be noted: I’m only up this early because my partner has to be at his office by 9 am. On days we don’t work out, we’ll wake up around 7:30 am. …

I set out to be a paid writer and now I’m a full-time content writer.

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Photo by Semina Psichogiopoulou on Unsplash

The plane landed in Costa Rica and I remember thinking, what did I just do?

I was alone in a foreign country, with four days booked at a hostel in the jungle, and absolutely no plan as to what I would be doing when the fifth day arrived.

I was 25 years old and I had officially become a digital nomad. I didn’t own a car, pay rent, or have more than a carry on suitcase worth of stuff. It was just me, the four shirts in my backpack, and the open road.

A year before, I had made a decision. …

The pressure forms the diamond and right now, we’re experiencing a lot of pressure.

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Photo by Ümit Bulut on Unsplash

I’ve never experienced a recession before. During the 2008 financial collapse, I was a junior in high school. My family wasn’t really affected by the downward spiral of the markets so I never created a fear around recessions.

In the past few years as economist after economist predicted an upcoming recession, I started to feel a sense of urgency. As a freelancer, I knew that any of my clients who have full-time employees and contractors would keep their employees over their contractors if the economy flipped to a bear market.

I started to prepare for the recession by asking clients for long-term contracts. I was able to have one client sign a nine-month contract and was planning on telling another client a week ago that I needed a contract with specific work and date ranges, but then everything changed. …

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Photo by Eduardo Velazco Guart

Three years ago, I sold everything I owned to backpack solo around 3 continents and 12 countries.

I’m sure I don’t need to elaborate on how it was the best time of my life and taught me some of the greatest lessons of my adulthood.

My trip went something like this, 30 days spent in Costa Rica, a quick trip back home for my nephew’s first birthday, and then back to Costa Rica.

When I left for my first trip I brought everything I thought I would need.

My bag was about 40 pounds-it had a hairdryer, straightener, curler, dry shampoo, huge bottles of shampoo and conditioner, ten shirts, four shorts, a pair of jeans, four pairs of pajama pants and shorts, a rain jacket, two pairs of sandals and a pair of sneakers. …

There are 2 things every freelancer needs after getting fired.

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Photo by Avel Chuklanov on Unsplash

The past two weeks have changed how we all do business. Suddenly businesses are feeling leaner than ever and they’re looking to their employees asking the painful question of, “Who don’t we need?”.

As a business owner or Head of HR, you’re feeling the sting of knowing that some of your employees might not be able to ride this wave with you. You don’t know where the wave is heading and to save everyone, you have to let a few people go.

And that’s okay — as long as you do it the right way.

There is a good way to fire a freelancer and a bad way to fire them and how you do so will reflect on your business in the longterm. …

Rewrite all their best content

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Photo by Kaleidico on Unsplash

I’ve written content for over 100 businesses and entrepreneurs in my writing career.

At this point, I wouldn’t be able to find every article that I’ve written online. There’s just too many. I’ve written articles for a development leader who created Apple’s New Product Process (taking ideas and turning them into products), a multi-million dollar a year life coach, and some of the best marketers in the world.

They’re all different.

The development leader needed me to write in a formal, educated tone.

The life coach needed content that was relatable, inspiring, and authoritative.

Marketers need actionable, strategic content that showcases their expertise. …


Eva Gutierrez ✍🏼

Marketing writer | Based in LA → https://www.eva-gutierrez.com/newsletter

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