This just happened at the end of 2020…

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Photo by Kat Stokes on Unsplash

Last year was supposed to be one of the most difficult times for businesses. And while it certainly was for specific industries, like the restaurant business, to blanket term “hard times” for all businesses was far from the truth.

At the end of 2020, I helped 5 writers land over $98,000 in retainer writing contracts. They agreed to write 4+ articles per month for clients and had contracts that ranged from 3 months to 12 months.

I coached the writers through 8-weeks of my 1:1 program, the Client Acquisition System, that taught them how to use cold pitching to get clients. I helped them with their responses and made sure they didn’t sign one-time projects—they could only work in retainer contracts.


Be the brand that cares the most about the audience’s experience

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Photo by Dan Meyers on Unsplash

If you think you’ve missed the opportunity to create content that stands out because the internet is oversaturated, it’s time for a new perspective.

There’s a lot of content online, but that doesn’t mean it’s all great content. If you choose a keyword that you want to rank for and search through the first, second, and third pages of Google — you’re going to find that each of those articles missed something.

  • They were too vague and/or general.
  • They didn’t offer actionable advice.
  • They weren’t easy to read.
  • There was no way to share them.

Right there is your opportunity to make content that stands out, even in 2021. …


Write Now

How this writer went from working to live to living to work

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Photo courtesy of Eva Gutierrez
Write Now provides a glimpse into how different people write for a living. Today's edition features Eva Gutierrez, freelance writer and co-host of the Content Writers Mastermind.

Who are you?

I’m Eva Gutierrez, a freelance content marketer and writer and the co-host of the Content Writers Mastermind. I’m based in Los Angeles, California.

What do you write?

I write marketing and business-related content for several clients, topics I absolutely love deep diving into to curate the best content possible for my clients’ customer avatars. …


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Photo by Andrew Neel on Unsplash

Content writers are voices that touch the masses.

On a regular basis, we’re creating content for people from all over the world to consume. We’re in every industry, and we’re always showing why what we’re talking about works.

Which means we have a great responsibility.

As brain coach Jim Kwik flipped around, “With great power, comes great responsibility.”

And that’s what content writers have. We have great power — we have hundreds of thousands to millions of people reading the content we create for our clients and their businesses. This means: We have a huge responsibility to do it right.

One of the best ways content writers can continue moving the #BlackLivesMatter movement forward is to keep talking about BIPOC in our articles. …


It’s not as hard as you think it is.

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Photo by Toa Heftiba on Unsplash

When I first started as a content writer I made $25/1,000 word article.

I know, I know. But I was new to the game and aware that I had to work my way up to be able to make a full-time living as a writer. Without a huge resume, I had to take whatever job I could so that I could make my Upwork profile look like I’d been doing this for a while.

My strategy worked. I used Upwork exclusively to find clients for two years, between 2016–2017. In those two years, I worked with over 50 clients and wrote as much as I possibly could for each one. …


#5: Stop being afraid to write about your lack of experience.

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Eva Gutierrez

I was the writer with the rose-colored glasses on. I thought that I could quit my waitressing job and jump right into content writing, making six-figures, and working from beaches around the world.

The problem was that I didn’t know the importance of retainers and regular work, how important it was to organize my finances, and why so many people vouch for Inbox Zero.

Five years later, and I’ve figured it out. …


How a full-time content writer creates her remote work schedule

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https://www.instagram.com/theevagutierrez/

Consider this routine an average of most of my days. I don’t want to act like every day is so picture-perfect, but for the most part, I have a good schedule.

I’m focused on habit building and I love what I do, so it’s easy for me to do what’ll help me be the best content writer and marketer for my clients.

Here’s the daily routine of a full-time writer.

6:30 am-8 am: On days I work out, I wake up around 6:30 am, do weight lifting exercises for about one hour, and then come back home. To be noted: I’m only up this early because my partner has to be at his office by 9 am. On days we don’t work out, we’ll wake up around 7:30 am. …


I set out to be a paid writer and now I’m a full-time content writer.

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Photo by Semina Psichogiopoulou on Unsplash

The plane landed in Costa Rica and I remember thinking, what did I just do?

I was alone in a foreign country, with four days booked at a hostel in the jungle, and absolutely no plan as to what I would be doing when the fifth day arrived.

I was 25 years old and I had officially become a digital nomad. I didn’t own a car, pay rent, or have more than a carry on suitcase worth of stuff. It was just me, the four shirts in my backpack, and the open road.

A year before, I had made a decision. …


The pressure forms the diamond and right now, we’re experiencing a lot of pressure.

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Photo by Ümit Bulut on Unsplash

I’ve never experienced a recession before. During the 2008 financial collapse, I was a junior in high school. My family wasn’t really affected by the downward spiral of the markets so I never created a fear around recessions.

In the past few years as economist after economist predicted an upcoming recession, I started to feel a sense of urgency. As a freelancer, I knew that any of my clients who have full-time employees and contractors would keep their employees over their contractors if the economy flipped to a bear market.

I started to prepare for the recession by asking clients for long-term contracts. I was able to have one client sign a nine-month contract and was planning on telling another client a week ago that I needed a contract with specific work and date ranges, but then everything changed. …


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Photo by Eduardo Velazco Guart

Three years ago, I sold everything I owned to backpack solo around 3 continents and 12 countries.

I’m sure I don’t need to elaborate on how it was the best time of my life and taught me some of the greatest lessons of my adulthood.

My trip went something like this, 30 days spent in Costa Rica, a quick trip back home for my nephew’s first birthday, and then back to Costa Rica.

When I left for my first trip I brought everything I thought I would need.

My bag was about 40 pounds-it had a hairdryer, straightener, curler, dry shampoo, huge bottles of shampoo and conditioner, ten shirts, four shorts, a pair of jeans, four pairs of pajama pants and shorts, a rain jacket, two pairs of sandals and a pair of sneakers. …

About

Eva Gutierrez ✍🏼

Marketing writer | Based in LA → https://www.eva-gutierrez.com/newsletter

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