4 COMPELLING REASONS YOU SHOULD IDENTIFY WITH A CAUSE AS SOON AS YOU LAUNCH YOUR BUSINESS by: Blair Nicole
Aligning with a cause isn’t just for non-profits. Here are four reasons your business should identify with a cause right away. Launching a business is serious work. Between the planning, the funding (or bootstrapping), the meetings and everything in between, it’s not for the faint of heart. Finding ways to identify with a social mission or philanthropic cause is likely the furthest thing from your mind when you’re about to launch.
1. Having a purpose helps you through the tough times.
2. Identifying with a cause helps you build a tribe.
3. There are perks.
4. Business for good is simply good for business.