By: Rebel Brown
Yet when we separate innovation from our core business, set it apart as a unique process or proposition — we position innovation as “outside” our core business. We make innovation the exception rather than the rule, treat it as a point in time exercise rather than an integral part of the way we operate on a daily basis. Only when we embrace innovation as a conscious and continuous part of our daily actions can we reap the will rewards of innovation.
1. We create a separate team.
2. We create a competitive environment.
3. We force an either/or solution.
4. We use our legacy business model as a baseline for comparison.