EMAIL MARKETING: 4 TIPS YOU WOULDN’T WANT TO IGNORE
by: Kristina Amasty
Email marketing is not a new sphere and many articles have already been written on this topic. However, a lot of retailers still make some mistakes and ignore best practices when it comes to sending various reminders to their clients. In the article I will share my list of tips which will be useful for those who want to use this marketing channel effectively.
1. Create an email marketing plan and follow it
2 . Analyze your email campaigns performance
3. Review email lists on a regular basis
4. Try to engage those who are not interested enough