Use these even if you’re not that confident in selling….or writing. — Unless you’re Don Draper, no one is born knowing how to write amazing sales copy. Copywriting is a skill that anyone can learn and anyone can make work for them. Sales copywriting techniques don’t take a lot of time, are not difficult to learn and can basically be done right…

Why extroverts are desperate to drag introverts back into old office habits. — There seems to be a growing plethora of articles, op-ed pieces and social media posts proclaiming that white collar introverts are in dire need of a kick up the bum. Not to mention a barrage of thinly veiled judgment from so called ‘experts’ clogging up LinkedIn feeds worldwide. Should we…

Life is too short to be stuck where it sucks. If you’ve just landed here by a happy accident, hello and welcome. This is article is part of a series. If you’re wanting to read the lessons in sequence, why not go back to the very beginning! …

Thinking of working in marketing? Read this first — I want to preface this by saying, please take this with a grain of salt. It’s only my experience — but if you’re keen to start your own journey in marketing it might help you along the way. I never set out to have a career in marketing. I studied…

Perfect your brands story and tone of voice and live a little — I’ve heard it all before. My business is too boring/professional/un-inspiring to be exciting. And to that I shout LIES! Yes, there is a way to make any business interesting no matter what you sell…and it lies in copy. Creating engaging and interesting copy expands your audience network and has people…

Read this in the 2 mins it takes to boil the kettle — Right. Let’s get stuck in. No time for pleasantries. Call to actions are your greatest asset in digital copywriting. They can sway a customer from sitting on the fence like a stunned elephant to curiously clicking that button, calling you, filling out a form or whatever other lead you desire. …

Don’t write yet another sucky email to your customers, ever again! I am going to go out on a limb here and say that you’re probably sick and tired of writing emails to your customers that are getting poor click-throughs, hardly any open rates and the only buzz is the…

Stop blaming the algorithm…your posts are just a ‘lil bit crap — Chances are you’ve landed on this blog because you’re pulling chunks of hair out over your poor performing social media posts — cursing Mark Zucky and throwing shade at Adam Mosseri for creating platforms that aren’t favouring your brand or business. We’ve all thrown our hands up in despair, lamenting…

Need some inspo? You’re in the right place. — Alright, time to stop banging your head against a brick wall. Do NOT reach for that third cup o’ coffee. Website copywriting can be draining, it’s a creative soul sucker. Chances are if you’re reading this then you’ve been staring at a blank screen for far too long. You may…