Trade shows can be nasty places, filled with bacteria, viruses and other germs. CES for example, the world’s largest tech consumer show. It welcomes each year over 250k visitors in Las Vegas — and with it comes the iconic CES flu. You just can’t escape it! It’s our job to…

The Esports industry growth over the past decade is simply spectacular. While the headlines are all about cash prize records for tournaments winners, the ecosystem on its own experienced immense success. …

There are many reasons why people don’t stay at your booth. The lack of engagement by visitors is a marketeer’s worse nightmare. Everyone want visitors to have a great experience at their activities. Express interest in your products or activity. In client meetings, we are often asked “What can be…

There is absolutely no doubt that social media is part of our lives. Each network is a bit different, and, as time passes, network-specific demographic reach becomes more clear. Today, if you are a brand or an agency, it makes sense to combine the power of social media targeting with…

From inception, we aimed to be a firm not bound to a specific analytics technology. Instead of developing our own technology, we focused on service and consultancy to help event managers and agencies gain insights and uncover the true value of their events. Our founders knew that picking a side…

There is no value without insight. Many businesses make the mistake of measuring for the sake of measuring. They chase endless vanity metrics — always better, always greater. Then, when earning calls come, these numbers lose their power. And in some cases, can become meaningless. We believe in the value…

With the rise of experiential marketing, outdoor activations on the streets, in malls and festivals is at an all time high. Consumer shift of purchasing habits to online created a huge opportunity for brands to take over spaces and deliver meaningful brand experiences. …

Using digital badge scanners (or lead scanners) to count visitors is a very bad idea. In fact, it should be banned. Introduced progressively throughout the past decade, scanners using NFC, QRCode or RFID technology are now part of the event manager’s toolkit — it happened by will or even sometimes…

A large segment of marketing budgets nowadays is dedicated to influencers. Social media influencers are primarily online celebrities known for their reach within particular online communities. Their net worth is evaluated on the basis of Twitter and Instagram follower counts, YouTube subscribers or Facebook likes. …