Event AnalyticsFour ToDo’s for exhibitors during Covid-19 downtimeCovid-19 impact on the event industry is huge. Less than two months ago, we shared insights to help professionals protect themselves from…Mar 23, 2020Mar 23, 2020
Event AnalyticsCoronavirus at trade shows, steps to reduce transmission risksTrade shows can be nasty places, filled with bacteria, viruses and other germs. CES for example, the world’s largest tech consumer show…Feb 5, 2020Feb 5, 2020
Event AnalyticsHow Esports brands leverage analytics at showsThe Esports industry growth over the past decade is simply spectacular. While the headlines are all about cash prize records for…Sep 23, 2019Sep 23, 2019
Event AnalyticsEvent Managers: 3 reasons why people don’t stay at your boothThere are many reasons why people don’t stay at your booth. The lack of engagement by visitors is a marketeer’s worse nightmare. Everyone…Aug 7, 2019Aug 7, 2019
Event AnalyticsReach young audiences at events with social mediaThere is absolutely no doubt that social media is part of our lives. Each network is a bit different, and, as time passes…Jul 30, 2019Jul 30, 2019
Event AnalyticsBest Event Analytics technology we use in 2019From inception, we aimed to be a firm not bound to a specific analytics technology. Instead of developing our own technology, we focused…Jul 10, 2019Jul 10, 2019
Event AnalyticsHow event analytics generates value for your businessThere is no value without insight. Many businesses make the mistake of measuring for the sake of measuring. They chase endless vanity…Jul 8, 2019Jul 8, 2019
Event AnalyticsBrand activations, experiential marketing metrics that matterWith the rise of experiential marketing, outdoor activations on the streets, in malls and festivals is at an all time high. Consumer shift…Jun 19, 2019Jun 19, 2019
Event AnalyticsDon’t use lead scanners to count visitorsUsing digital badge scanners (or lead scanners) to count visitors is a very bad idea. In fact, it should be banned.Jun 11, 2019Jun 11, 2019
Event AnalyticsPaying influencers on your trade show booth? Make it count!A large segment of marketing budgets nowadays is dedicated to influencers. Social media influencers are primarily online celebrities known…May 21, 2019May 21, 2019
