A letter to Peter Thiel

Dear Peter,

We would like to tell you something that almost nobody agrees with us on.

Successful digital platforms have to master two challenges. Firstly, they need to gain massive traction fast. Secondly, they need to create a network effect that adds real value to their participants’ lives once they’ve joined. To enable the successful evolution of a platform the first phase of activation must be fast and furious, and we do this without faking it. We don’t employ 3rdworld click farms to artificially generate likes or traffic.

We prefer to do it our way with our #Force it approach.

Phase 1 — the FREE ticket. A custom company profile is created for each event supplier which is then offered free of charge with our love, using a pitch that takes on average no longer than 45 seconds and has an astonishing 95% conversion rate. (In our test market we activated on average 100 companies per day with a record breaking 253 on one day with only 4 consultants.)

Phase 2 — traffic is then generated through a digital strategy that utilises relevant value-adding messages that juxtapose our platform against a fragmented and disconnected industry.

Phase 3 — once 10% or more of the event supplier market has entered the Eventerprise ecosystem we start to really show off with a digital campaign targeted at event hosts as they try to figure out how to organise their next event. E.g. “Your life as an event host has just got a whole lot better.”

Detailed profiles, personalised dashboards, reviews and programmatic driven advertising options will ensure event suppliers must stay on top of their game while hosts gain even better experiences and results.

The entire supplier activation process before we target the hosts should not take any longer than 4 weeks due to our cleverly pre-loaded profiles and a proven conversion rate of 95%. We achieve all this with a truly scalable #hub&spoke system of global partners who are all ready for action. So, if this gets your attention come and speak to us in Cape Town — just one of our production hubs!

Best regards,

Charlie Wright & Götz Thümecke

Founders

Search, Find, Match on the dating platform for the global world of events. Value powered by reviews