Event tech: industry professionals have nothing to fear

I’m sure I’m not the only person in the world who knows an older person who is completely clueless about technology and needs help with something as simple as opening a text message. My grandfather is 75 years old and he often gets in his car and drives to my house just to bring me his outdated cellphone because he doesn’t know how to set it to ‘silent’. My grandfather doesn’t know the difference between WiFi and Whatsapp and even though his cell phone is Bluetooth-enabled, he ‘sends’ images to his phone by using its camera and taking a picture of another screen. When he sees his grandchildren working with 5–10 inch touch screen cell phones and tablets, he does nothing but stare in confusion. Whenever he is offered a replacement phone, he immediately rejects it by saying: “I’ll stick to my phone. It can make and receive calls and that’s all I need it to do”. Why fix what’s not broken, right?

Some event professionals have a similar way of looking at the events industry - everything they have been doing thus far works and in their minds no new, fancy tech is going to affect the quality of their events. However, event tech doesn’t have to include drones delivering cookies to all your guests; simple apps that help you stick to your budget or help you advertise more effectively can add immense value to the success of an event. Without technology, you are doomed to spend days or even weeks trying to promote your event (or business). Instead, you can now target specific audiences with products like EventerAds from Eventerprise which uses sophisticated programmatic advertising that saves you the fuss of doing it yourself. The mere prospect of saving time should already grab every event planner’s attention.

It’s understandable that some event professionals who have been in the industry long before the release of plasma screens and apps will be wary of trying something new but here are a few reasons why event technology should be embraced and applied by event professionals.

Tech is too expensive

Yes, incorporating event technology into an event can be quite costly but can significantly boost attendance and you will soon see a return on your investment. Like I mentioned before, your tech doesn’t have to be of the futuristic, dawn-of-the-planet-of-the-robots variety; simple things like manipulating lights and sound equipment can liven up the atmosphere and keep audiences attentive.

“Tech integration does not have to be expensive and can be easily incorporated into meetings. New sensory technologies in particular can be very powerful tools that deliver tangible results and bring a brand new dimension to traditional meetings or events.” Source: Event planners put off by ‘expensive’ tech

Here are some statistics that highlight why event tech might be a good investment:

  • The event management software market is forecasted to grow at an annual rate of 8.42% from 2016 to 2020.
  • Mobile phone usage for events is still on the rise with 86% of event planners expected to have an app for their events in 2016.
  • Attendee use of mobile event apps is expected to increase to 94% in 2016, up from 85% in 2015.

Technology is too complicated

My grandfather thinks that putting his phone on ‘silent’ is the most complicated act in the world but if he simply took the time to learn, he would know exactly how to use his phone. Being afraid of event tech is similar — you will never understand what you don’t bother to learn. Technologies are built with ease of use in mind so you don’t need to be an expert coder or programmer to incorporate apps into your event. Simply sign up for subscription-based event apps like Lumi or Eventmobi and watch them work their magic. This doesn’t mean you can sit back and relax; educate yourself on how to use these apps effectively. Also, companies like Tech To Us and iYogi that offer 24-hour tech support are great resources if your tech has you more confused than a tortoise on a treadmill.

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