How to quickly grow beyond word-of-mouth marketing
You’re an event caterer who’s been in the business for twenty years. You’ve got your operations down to a T, with recipes seasoned to perfection and loyal staff to make it all happen. You’re good at what you do and you’ve got plenty of satisfied customers to back it up. Your reputation has been built up through years of word-of-mouth referrals and business cards you hand out at every event, and you’ve got enough clients to make a profit. But you know you can do more. You’ve got the capacity to take on more business and the drive to make it happen, but your clients only have so many friends they can rave about you to and you’ve exhausted your networks.
Or maybe you’re a tent supplier just breaking into the business. You have all the training, a great team supporting you, and a few very successful events under your belt. You’re pretty sure you’ve got the necessary skills to be a success in your field, if you could just get the momentum going. But you can’t get your name in edgewise between the established tent suppliers who are considered the go-to businesses in the industry. You charge less, you know you can do the job more efficiently, but how are event hosts supposed to trust you, let alone hear your name? You can’t rely on word-of-mouth, so you have to step away from operations, invest some of your savings in online banner ads, and hope they not only get seen, but also clicked on, by the right people.
Getting more business is one of the biggest challenges for suppliers, regardless of the industry niche they operate in. Growing your company isn’t nearly as easy as merely having the capacity to take on new business. Without any benchmarking options, event professionals have traditionally had two options to fish for new customers. If their reputation is strong enough, word-of-mouth might send business their way, but that’s limited to their own customer networks. If they have a bit of marketing nous, they can throw money at advertising campaigns and spend valuable time on ad design. Chances are their shotgun advertising will get lost among the noise, resulting in low returns, something few businesses can afford.
Today there’s so much noise online, merely taking a digital approach to marketing isn’t going to get you the results you need. You need an advanced understanding of online marketing tools and strategies to make yourself visible to your target audience. If you’re an event supplier that’s usually not your expertise, and it shouldn’t be.
Digital platforms have changed all of that. Across industries, service providers and customers are being connected in ways that put new business within reach like never before. It’s finally possible to stop searching for customers and rather be found, so that you can concentrate on what you do best.
That’s exactly what Eventerprise is doing for the global events industry. We will take your message beyond word of mouth, your personal networks and shotgun advertising, and make sure it is distributed across digital networks, geographical borders and industry boundaries, so that all the right people notice you. The future is here, be a part of it!
For more information on how Eventerprise can assist your events related business, check out our main site.
Originally published at www.eventerprise.com on December 6, 2016.