3 ways you can connect with customers the pain-free way

So, you have the beautifully embossed business cards, a bespoke website that resembles a Hollywood production, a massive neon sign above your business entrance and even a Facebook page as a nod to social media. Now your customers can connect with you to their hearts’ content, right?

Wrong, and this is not me telling you so, the world’s biggest customer relationship management (CRM) experts, Salesforce, have a few pointers for connecting successfully with customers, and beautifully embossed business cards is not one of them.

But let’s first clarify for the uninitiated exactly what a CRM is:

software designed to help businesses manage customer data and customer interaction, access business information, automate sales, marketing and customer support, and also manage employee, vendor and partner relationships

In a nutshell, it is a tool to manage communication with all the stakeholders in your business. And they can be expensive. Salesforce with 20% worldwide market share charges $300 per user for its most basic package which doesn’t include many of the more powerful features. There are free options, but the learning curve and time needed to utilise it properly can be daunting.

Here are some of the customer connection priorities as highlighted by Salesforce and the ensuing challenges for business owners:

One clap, two clap, three clap, forty?

By clapping more or less, you can signal to us which stories really stand out.