Have You Heard? Content Marketing is Your Best Bet To Grow Your Business [infographic]
Content Isn’t King, It’s the Kingdom
What is content marketing?
Content marketing is the process of using unique, interesting and valuable content to educate your community. Building a community that’s engaged with your content builds trust with search engines and prospects, resulting in more traffic and ultimately increased sales.
What types of content make up a content marketing strategy?
The internet is awash with blog posts, podcasts, infographics and white papers. And while these types of content are useful in creating backlinks which help with SEO, to build content that outperforms your competitors you need to create something that people truly care about.
3 epic types of content that are worth sharing
- Digital tools — while they can be expensive, if they are truly valuable to your audience then you can drive hundreds of back links.
Here are a couple of our favourites:
2. Viral story videos — recently, video has become one of the more popular content tactics, it will account for 69% of all consumer traffic by 2017, so if you have the budget, it’s a great option.
Here’s our favourite:
- Dollar Shave Club — 22 million views and counting
3. Visual Content marketing — High quality images increase people’s willingness to read a piece of content by 80%!
Try the following tools for your visual content curation:
So what’s the big deal about content marketing?