James ShakespeareSuccessful Diversification doesn’t Happen Just Because you want it toDiversification is a natural part of the evolution of a successful business. You can’t simply carry on growing revenue and profit for ever…Jul 15, 2016Jul 15, 2016
James ShakespeareBrands that Truly Embrace Customer Experience will Clean UpDespite all the talk about customer experience, how much has really changed? Digital channels clearly have the potential to elevate…Jul 15, 2016Jul 15, 2016
James ShakespeareHow Can you Really Tell if a Web Design Agency is Any Good?Picking an agency to design your website and other online assets means entrusting the cornerstone of your online marketing to their…Jul 15, 2016Jul 15, 2016
James ShakespeareClosing the gap Between B2C and B2B User ExperienceRecent research published by Econsultancy and SAP Hybris suggests that B2B brands realise they have some issues when it comes to customer…Jul 15, 2016Jul 15, 2016
James ShakespeareDoes Bigger Always Mean Better?Many business leaders would find it strange if you told them to stop focusing on growth. Growing a business is what we do, after all. But…Jul 15, 2016Jul 15, 2016
James ShakespeareThe Lone Ranger Never Grew a Successful BusinessI’ve always thought that the image of the visionary lone entrepreneur is a bit of a myth. Sure, building a successful business from nothing…Jul 15, 2016Jul 15, 2016
James ShakespeareChoppy Waters Ahead for Web Agencies?Not so long ago web design was ‘the’ business to be in. As businesses’ eyes were opened to the value of having an online shopfront, selling…Jul 15, 2016Jul 15, 2016
James ShakespeareThe Last thing your Business Needs is Another YouAs a business grows you find you can no longer do everything yourself. Lack of time seems to be the biggest issue so the natural…Jul 15, 2016Jul 15, 2016
James ShakespeareImagine if a would-be customer sent you an email like thisDear (company)Jul 15, 2016Jul 15, 2016
James ShakespeareWorried About the Digital Skills Gap? Do Something About it!Business leaders, particularly those in digital and creative industries are quick to bemoan the lack of technically skilled staff. Digital…Jul 15, 2016Jul 15, 2016