Playin’ as PewDiePie

YouTube star PewDiePie, who vlogs about video games, launched a mobile game called Tuber Simulator, in which the player roleplays as a professional YouTuber. Gita Jackson writes:

Because of the way these mechanics work, the life of a Tuber (as presented in-game) is less about being passionate and following your dreams than endlessly churning out content and doing what’s popular.

Well, yeah. Welcome to the working world. Art (to use the term loosely) is very rarely about just doing what you love, unless you’re content to have a day job at the same time. And now playing games is sometimes about mimicking someone else’s day job!

I wonder if Tuber Simulator would be fun for a professional YouTuber to play? It amazes me that we’ve gotten to the point where digital careers are legitimate enough to imitate. I guess I would enjoy trying Freelance Writer Simulator. Maybe I would be better at the game version of my own job! Would that be heartening or depressing? (Ugh, don’t answer.)

I want to quote something I mentioned when I wrote about Game Dev Tycoon:

In his book Play Money, journalist and MMORPG expert Julian Dibbell talks about this trend — the convergence of work and play — in what you might call “post-developed” countries. He hypothesizes that it’s a condition of late capitalism. When your daily tasks consist of manipulating symbols on a computer screen, the content of work starts to closely resemble the content of recreation. Or vice versa?

Just for fun, in the “cheerfully unhinged” category, this was the first review forTuber Simulator when I looked at the App Store page:

screenshot of a Tuber Simulator review on the App Store


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