Pedaling Toward Success: Connected Brand Growth

In order to win a bike race, you must have two wheels that can support your growth and potential. If you’re going to spend major money on a cycle worthy of a winner, why wouldn’t you dole out cash on one that will get you through the challenges to come?

The same can be applied to the time and money spent on developing an IoT framework. Growing into a connected brand can take some work; as long as you have the necessary tools to support you, reaching the finish line will be attainable. IoT is hard, but perseverance will get you through it.

As an industrial IoT platform provider, we know the road can be bumpy ahead. We’ll do our best to illuminate your best path forward.

Successful organizations implement the following components to both enable their growth into a connected brand and ease the internal burden of bringing new software products to market in a matter of weeks, rather than months or years:

Implement a product development toolkit. The decisions made in the first connected product effort that are validated in the marketplace should become the foundation for a reusable software development kit that can be leveraged by other product teams across the organization. Common software assets provide a consistent, branded user experience while reducing development times for new products. This ensures many of the decisions are made up front, and the common software can be maintained by a separate team as needed. This development kit, distributed to the product development teams in each division or department, allows rapid development of new connected products across the entire organization, lowering friction for innovation at the departmental level.

Establish a business framework. A common software framework also allows deep built-in connections between connected products and corporate services. For example, single-sign on for employees and clients can be built across all connected products; device provisioning and secure token exchange can be integrated with the manufacturing and installation workflows; and data collected from devices in the field can be added to the corporate data warehouse for long-term analysis.

Learn more about the things you can do to make sure your organization avoids all the common pitfalls of IoT by downloading the full white paper. If you want to test out a full platform experience, sign up for Murano today!