What Pokemon Go Has Taught Us About Experiential Marketing

In July 2016, Niantic and Nintendo partnered together to create a location-based augmented reality game known as Pokemon Go. In no time, Pokemon Go fever had taken over the nation as millions of people began to register to play. Now that the hype has died down somewhat, marketers are looking at the success of Pokemon Go as an indicator that augmented reality may be one of the next big trends for experiential marketing events.