Likewise, don’t make users read long words when short ones will do.
Bring out your inner UX writer
Rachael Mullins
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The “apology” example might actually require greater consideration than conciseness. Context is crucial and determining the emotional response you are seeking from the product user will win the day here (or at least that’s the hypothesis): https://www.diffen.com/difference/I_Am_Sorry_vs_I_Apologize