Donald Trump’s Southern Strategy

Source: 1972 Howler yearbook at Wake Forest via Winston Salem Journal

The Southern Strategy is a Republican electoral strategy designed to increase political support among white voters by appealing to their racism and bigotry. Likewise, the Trump administration’s electoral approach has adopted the same divisive ideology — which has been quite useful thus far. By playing on those same racial tensions, Trump has been successful in driving a wedge between rural white voters and people of color.