Monetizing in the moment and the content marketing pivot
Mark Schaefer

Hey Mark,

Great post! Very thought provoking. It got me thinking and the way I see it, we are either about to hit critical mass (or “content mass” in this case) and it will fracture off into small (or smaller) niches like Linkedin groups or Twitter chats and hashtags.

Or the market will just keep expanding to the newest app or social network or blog or tv channel or radio station or newspaper/magazine…I think you can see the point I’m getting at there.

So, no need to fear! As I believe there will always be a place for relationship building at the beginning of the cycle. Just make sure you recognize the next place people are moving to while the iron is still hot.

What are your thoughts about my little theory? And what do you think will be happening next?