User Experience designer @Fightbean, reader, photographer, traveler, mugs lover, list maker.
Useful: Write in a way that directs the next action
You can then distil these qualities into descriptive words. These will then will become your brand principles.
Imagine you are signing up your product to a dating site.
What words or info would you put in your products profile. What is about your product that you think would make it stand out or seem most interesting to peopl…
Below is what Google would do inline with their own positive brand voice. We don’t like to lead with a negative words like wrong. We are also ok to have a the text a little longer, a little less concise, to be friendly and chatty…
These three principles are not always in harmony. There is a kind of tension between them. They are competing with each other.
Frontloading means to put your important concepts first. This is so people’s eyes catch those important words as they skip down.
Often words used are software problems and not people problems. Pay attention to verbs. A verb is an action word. It tends to be the most powerful part of your sen…
If there’s one thing I learned hanging out with these old-timers, it’s this: There’s no better time to act than now.
You’d have to imagine each statement as a piece of gem: your job is to turn it in your hand and look at it from different angles.