Consumer habits are constantly evolving over time. As social media algorithms change it becomes increasingly difficult for brands to reach the right audiences organically. Brand owners are investing in new forms of content in an effort to stand out.
Now, you were told it was time to start moving on from the old tactics and embracing digital. And you did.
The time of hiding behind your website is over. Research consistently shows that in order to continue growing your ecommerce business in the years ahead, you need to be more accessible, helpful, truthful, and always willing to communicate.