Adele sold 25M copies. Beyonce sold 2M, Adele played 107 shows, Beyonce did 49 shows. The question is who put their album out there to the masses more. Beyonce had Lemonade exclusively on Tidal for some time while Adele actually sold CD’s!!! C fucking D’s! When it comes to having album of the year, as much as it comes down to the Grammy voters, there’s no question their influence comes from the general population on who gets the bigger pop for their efforts with their album.