Snapchat, the most widely used image messaging application never fails to bring in unique updates from time to time. In October, 2016 Snapchat Inc. introduced a pair of connected sunglasses called the Snapchat Spectacles. Intended to provide an impeccably exciting experience, these funky looking glasses were strategized to be sold as uniquely.
Wending machines known as the SnapBots were placed at different locations across USA, disclosing a particular one only a day prior to sell these little snippet recorders. Being the first hardware product launched, Snapchat now tries to portray itself as much more than just an application.
Agencies getting their hands on these innovators have now handed a few to their clients for a first-hand experience. Bringing a bigger shift in the face of the industry, Spectacles have overdone other live features on platforms such as Facebook Live and Periscope which hadn’t been taken as seriously prior. Snapchat has made it a point wherein the client needs to get involved for the curation of content on Social Media.
The involvement of brands in terms of what and how creative strategies can be put in place to come up with interesting contextual content to engage with the audience has been proved mandatory after the announcement of Snapchat Spectacles.
With multiple duplication of it’s features by Facebook and Instagram, Snapchat has yet not been replaced as the native camera. Despite Instagram’s high user-base, it has yet not been able to achieve as much engagement on it’s stories as compared to Snap stories which has proven to be a major setback for the platform itself.
Focusing and pushing the idea of not making it necessary to pull out your phone to capture experiences, Snapchat has introduced a safer version of Google glasses with one of the side cameras lighting up while recording a video.
With the chance of going crazy over experiences, Snaptacles have changed how we capture the moments forever!