Do Recruiters Care About LinkedIn Endorsements?
LinkedIn endorsements prove how much people want to quantify their skills. Unfortunately this program has also proved just how difficult it can be to achieve this in a non-spammy way.
When LinkedIn added the endorsements feature in 2012, it immediately became one of the most popular parts of the site, and a great way for LinkedIn to generate more traffic. After all, what is an endorsement but a convenient excuse for LinkedIn to send you a notification email inviting you to come check out the endorsements your unemployed brother-in-law just gave you? That, in return, quickly becomes a quid-pro-quo system of returning endorsements to the people who just gave you some.
It also became a great way to give passive-aggressive compliments to people and be silly in general. This is why so many Google results on Linkedin endorsements bring back lists of the best funny and fake endorsement examples out there. (The highly-technical skills of “Chewing Gum” and “Sleep” are my favorites).
Of course, some endorsements are actually pretty good litmus tests for the employee skill they describe. At the top of this list of endorsement skills is, of course, the skill of “endorsements,” which is actually a skill you can give an endorsement for.
Despite all these problems, a strong showing in endorsed skills that are directly relevant to the job being applied for — such as ‘website design’ or ‘creative writing’ can go a long way to demonstrating a candidate’s authority in a particular arena. Even more telling than just the number of endorsements is the relative frequency and diversity of endorsements versus the LinkedIn connections the candidate has.
Perhaps the most fundamental flaw in LinkedIn endorsements is that its development appears to have been entirely abandoned by the social media giant. The endorsement feature has the same basic counting structure it did when it was released in 2012 (one person, one vote) without any deeper look into how we can quantify real-world skills. This fundamental void in the market of a trustworthy platform to quantify professional skills is the crux of FYnderFY’s mission.