Create and Promote Your Startup’s First Video Without Breaking the Bank
Yes, you read that title correctly. You absolutely can get a high quality video created for your startup without going into major debt or selling off your beanie baby collection to make it happen (not that you’d collect beanie babies, you’re way too cool for that, right?). If you want a high quality video for your startup (and trust us, you do) there is no way around the fact that you’re going to have to pay for quality work. The rumors you’ve heard are true — in the past, getting a high quality video would have cost you an arm and a leg, but nowadays you have options for getting that video done on a reasonable budget. You also have options when it comes to promoting your video and getting it out to world (and those options don’t include the need to pay for a pricy spot on your local cable’s lineup) Here are some tips on bootstrapping a high quality startup video, and how to share it with the right people without breaking the bank. You’re welcome.
Focus on quality — always
If you’re working on a small budget you will want to pay close attention to the quality of what you’re putting out to the world. It would be a way better use of your resources to create a simple, but high quality production rather than throwing together a myriad of special effects and wiping out your budget. There are so many ways to create a high quality video without spending a fortune. Something as simple as relevant stock footage (more on that later) paired with the right soundtrack and some well-placed typography may be all you need to make a huge impact. The great news? A video like that can be had for under $500(no joke).
Try to accomplish only one thing –and know what that thing is before you begin
This might sound like overly simplified advice, but the reality is, a lot of people decide they need a video before they’ve really figured out their one purpose for having it in the first place. This is a mistake. You need to be crystal clear on your purpose for the video before you set out to create it. You should have one purpose, one vision, one message, and it should be for one audience. If you can’t figure out what that purpose, message, or audience is at this point, hold off on creating the video until you know. Your future audience (and your budget) will thank you for it.
Stock footage means high quality — say what?
Why reinvent the wheel if someone has already invented it a million times? Or another way to think of it, why recreate video footage that is already ready and available? We’ll give you a minute to think on that…the answer? Don’t do it of course! There is absolutely no reason why you need to pay production costs for video footage that could easily have been found as stock footage. Now, before you start getting nervous at the sound of “stock footage” and start visualizing the boring (and sometimes very weird) footage from the past, hold off on clicking away for just a minute. We couldn’t agree with you more that there are some ridiculous stock videos out there. We don’t want you to use those (unless you’re being ironic, then maybe). As with all things, stock video footage has evolved in big ways over the years and there is actually stunning footage out there that will make your brand look like a million bucks. Don’t believe us? Just check out this video we created using stock footage from our own library of resources. So, take a deep breath — you can (and you should) use stock footage to your advantage and create a video that is killer in quality and easy on your wallet.
Editing is a huge piece of the puzzle
It’s not enough to just have amazing stock footage at your fingertips; working with the right editor can make or break your production. Seriously, we can’t stress this enough — the way your video is edited can be the difference between a stunning video that gets your target market sharing and commenting all over the place, or finding your video on a “bloopers” reel as a prime example of what not to do. We don’t say this to scare you (well, ok, maybe a little). Bad editing means a bad video, and a bad video? Well, that’s just no good. It’s easy to avoid the nightmare of bad video editing though. How? By working with a class act editor of course.
You’ve got a couple options to find your editing superstar. First of all, you can search around online in forums and social media groups (but of course you’re likely to get mixed results as your friend scrambles to help his cousin’s girlfriend’s sister’s brother-in-law get his first editing gig). You could check out Craigslist to see if any video editors are offering their services on there (probably not a great idea unless you’re also looking for a used couch or maybe some auto parts). You could call some of the big production companies in your area and ask if they know any freelancers (not too bad, but great editors that work freelance usually require a pretty hefty budget). Or, you can find a trusted company who knows exactly how to edit videos for startups and will make sure the project gets done on budget (hmmm, this one sounds pretty awesome). Guess which option we’d suggest?
Work with a production company that caters to startups
We get it…you’ve probably looked at a bunch of awesome video production companies and come away feeling a little overwhelmed (especially if you’ve reached out for quotes!). Video production can get really expensive, really fast. As a video production company, we’re not going to lie to you — there is a good reason video production is expensive. It’s not unheard of for a custom production to cost tens of thousands of dollars if done right. We don’t say that to scare you, but to share some info (because knowledge is power, right?) The good news is that we also know how to create effective and fun videos that don’t cost as much as a down payment on a new house. Yay!
If you find a company that specializes in creating videos for startups (raises hand) by making use of stock footage, music libraries, editors, and other tools, you can rest assured that you will get high quality footage, editing that matches the level of awesome that your brand brings to the table, and a video that does what it was made for — bring in potential customers and turn them into fans.
You’ve got the video so now what?
Once you get that video in your hot little hands, what are you going to do with it? This isn’t a trick question. It’s important to have a plan in place to make sure you maximize that video’s potential.
First of all, share that bad boy on social media! These days there’s no better way to reach people than social media (it’s where all the cool kids are hanging out). By sharing your video on Facebook, Twitter, even LinkedIn if your crowd is there, you can reach a sizable number of people in a very little time. Add an advanced tool like Facebook ads to the mix, and you’ll be clocking video views faster than Chuck Norris can do roundhouse kicks.
While you’re out socially sharing don’t forget about YouTube. Putting your video on YouTube can do wonders for your organic search reach and SEO. YouTube is the number two ranking website on Google, so it’s no surprise that showing up there is a great idea. Also, Google (and other search engines) are fans of video. Here’s a fun fact for you — pages with video are 50 times more likely to find their way to the first page of Google, so be sure to share that video with the world and it just may help your website’s ranking in the process.
Ready to get started?
As you’ve probably guessed by now, we’re big supporters of startups having awesome videos. We’ve been at this video game (pun intended) for quite some time and we know that one of the biggest frustrations for new startups is they want a kick butt video, but they don’t have the funds for a jaw dropping production. That’s why we created Fabulist. Fabulist is the best of both worlds — you get stunning stock video paired with talented editors, commercially licensed music, and cool typography. The best part about it? All this can be had for less than the cost of a new MacBook Pro (You can even get started for $499). For real. Here at Fabulist we make your life easy by offering you three options to get your video done on a dime. All of them are fab, and all are under $1500K. Take a gander if you’re so inclined.
If you’re ready to chat about bringing Fabulist on your team to create your startup’s explainer video, get in touch with us. A real live human being will contact you to go over all the details and make sure you know what to expect. Oh, and how’s this for peace of mind? If you don’t love your video we’ll give you your money back. (Adios fear). Ready to find out if Fabulist is the right choice for you? Get in touch.