Augmented Reality Case Study: GUCCI Glasses App powered by MoodMe Face AR SDK
Gucci official Brand App creates innovative shopping experiences with realistic Eyewear virtual try on. Powered by MoodMe Face Filters. Download from Apple Store
Our Lab of ARGeeks put their hands on the new Gucci App. First of all, the fashionista in you will be WOWed by the amount of refined content, from cat walks, to new collections, funny interactive photobooth to … what keeps us awake at night: AR!
Gucci Glasses new collection are available in Gucci official Brand App.
Users can #Guccify their new look in Augmented Reality : they can try on the different Glasses models, discover their look and share them in Social Media!
This Augmented Reality experience is initially released on iOS, taking advantage of iOS 3D Engine, SceneKit. We spoke to one of the Android contractors at MoodMe who told us that the Android platform, while not offering a native 3D Engine, offers a broad range of 3D Engines, from Open Source to high end such as Unity & Unreal. Several of these options are being evaluated with 3D models imported on different 3D engines.
MoodMe created the 3D models of each Glasses by using as input the CAD files & different pictures in order to respect as closely as possible the textures of the high quality material of Gucci.
This innovative Brand Activation experiences allowing to Try Eyewear in Augmented Reality can be shared by users in their Snap & Instragram stories and other social media channels as video selfie.
Gucci App features the inspirations behind their creative director A. Michele’s collections. Discover the season’s ready-to-wear and accessories through rich videos, beautiful imagery and engaging narrative empowered by MoodMe Face Augmented Reality.
Gucci App features Face Masks & Augmented Reality face effects from recent Gucci fashion shows.
The Photo Booth exclusive Augmented Reality face filters for users’ photos, Wallpapers for homescreens and the #GucciArtWall.
