Nobody knows your company better than the people within it. You know why it works, what separates it from the competition. Better yet, you know you’ve got a great team of talented, hardworking people. Driven to help the company succeed, because when it does, they feel that success. …

Note: when I refer to “radio,” I mean all forms of audio advertising. Broadcast. Playlists. Pre-roll as you listen to your favorite chef’s podcast teaching you how to cook the perfect turducken. — What the AM-drive-time happened to great radio advertising? What happened to humor? What happened to using the theater of the mind? What happened to “Real Men of Genius” from Bud Lite and Ortho’s “Fire Ant Killer?” What happened to being smart, witty, or, at the very least, mildly interesting? It’s…

Recently, we had a client come to us with what can only be described as a “positive problem”. Through the sponsorship of an event, they had been awarded some national ad-time during the broadcast. The issue? They were made aware of this 10 days before the live event would be…

Alright class, time to sit down crisscross style — today we’ve got a scary story. One day there was a company, and it was scared to do things differently. It saw others, sometimes even competitors, implementing successful, new marketing techniques, and thought “hey, I want to do that!” And they…

In advertising, we love winning. We love it so dang much that our industry created thousands of awards just so we could win something. But the reality is there are campaigns that underperform, processes that could be smoother, and clients that leave. And yah, an agency is really admitting they…

The world has changed. Hey, that’s life, right? Same thing applies to consumerism and media. At this point we all know the way the vast majority of people consume and interact with information is different than it was fifteen, ten, even five years ago. What hasn’t changed? The importance of…

The phrase brand equity sounds like jargon. It’s not. Brand equity is developing people’s perception of a product or service. Often, it’s the difference between competitors. It provides an advantage. Brand equity is valuable. Its value is revealed in a number of ways. Profit Brand equity helps create higher price points…

The first commercial of the night kicked-off with a ‘meh’ (looking at you Bon & Viv Spiked Seltzer). As the night continued and the game fizzled, the pressure for entertainment was at an all-time high. Everyone was salivating for a commercial to compensate. …

With the end of another year quickly approaching, businesses spend a great deal of time reflecting on the previous year’s advertising successes and losses. Probably while chugging caffeine. When thinking about the improvements you want to make ask yourself this question: Have you updated your strategy and media tactics to…