FaktoryDo more than be where your audience isBe where your audience is. Duh, right? That’s like saying “water is wet” or “Hollywood loves remakes.” Not so fast. That statement needs…Jan 15, 2020Jan 15, 2020
FaktoryHow an outside perspective helpsNobody knows your company better than the people within it. You know why it works, what separates it from the competition. Better yet, you…Nov 21, 2019Nov 21, 2019
FaktoryRadio advertising: we can all do better, can’t we?Note: when I refer to “radio,” I mean all forms of audio advertising. Broadcast. Playlists. Pre-roll as you listen to your favorite chef’s…Oct 24, 2019Oct 24, 2019
FaktoryThe marriage of agency and production.Recently, we had a client come to us with what can only be described as a “positive problem”. Through the sponsorship of an event, they…Jul 15, 2019Jul 15, 2019
FaktoryIdeas that scare us.Alright class, time to sit down crisscross style — today we’ve got a scary story. One day there was a company, and it was scared to do…May 31, 2019May 31, 2019
FaktoryFailure isn’t okay. It’s essential.In advertising, we love winning. We love it so dang much that our industry created thousands of awards just so we could win something. But…May 24, 2019May 24, 2019
FaktoryImportance of emotion in your brand storyThe world has changed. Hey, that’s life, right? Same thing applies to consumerism and media. At this point we all know the way the vast…Apr 24, 2019Apr 24, 2019
FaktoryThe power of brand equityThe phrase brand equity sounds like jargon. It’s not. Brand equity is developing people’s perception of a product or service. Often, it’s…Apr 15, 2019Apr 15, 2019
FaktoryThe Best of Super Bowl LIIIThe first commercial of the night kicked-off with a ‘meh’ (looking at you Bon & Viv Spiked Seltzer). As the night continued and the game…Feb 4, 2019Feb 4, 2019
FaktoryThe Strength of Each MediaWith the end of another year quickly approaching, businesses spend a great deal of time reflecting on the previous year’s advertising…Dec 7, 2018Dec 7, 2018