Let’s face it — the people who download your mobile app expect a flawless and intuitive user experience. If your app doesn’t work well or if your users can’t figure it out, you risk getting lots of uninstalls and bad feedback. That would make your app’s rank drop and ultimately bury it in the search results.

It’s very easy to overlook usability issued when you’re working on your app’s design. After all, you know the app too well and some problems users might face may not be obvious to you or your team. …

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