6 Best Practices to Avoid App Usability Problems
Let’s face it — the people who download your mobile app expect a flawless and intuitive user experience. If your app doesn’t work well or if your users can’t figure it out, you risk getting lots of uninstalls and bad feedback. That would make your app’s rank drop and ultimately bury it in the search results.
It’s very easy to overlook usability issued when you’re working on your app’s design. After all, you know the app too well and some problems users might face may not be obvious to you or your team. In this post we are going to share six best practices that will help you avoid app usability problems and offer a great user experience.
1. Match the platform
One of the biggest mistakes app developers make is develop an app for one platform and then simply reuse the UI when they start supporting other platforms. This completely messes up the UX because no two platforms are alike. So, when you’re creating an Android version of your iOS app or vice versa, consider the differences. Your job is to make sure that the user doesn’t have to learn to use your app and the app looks as native as possible.
2. Make navigation simple
Another common problem users face when using apps is navigation. There’s nothing more frustrating than not knowing how to navigate to a screen or an option. Your navigation should be as intuitive as possible. Test as much as you can to make sure users won’t have to jump through any hoops when they’re using your app.
3. Make your app’s value clear
When a user first opens your app, he or she wants to do things straight away. Showing the value of your app early on is crucial for improving user retention. Your users will keep coming back if they know that your app helps them do what they want quickly and easily.
4. Reduce the number of steps
Great usability means that people can complete an action without any effort and without wasting any time. The fewer steps they have to take, the better. If you see users quit the app in the middle of an action, you should review the flow and consider reducing the number of steps. Remember to keep things simple.
5. Simplify content
While mobile devices have progressed a lot, the small screen issue is still there. A good way to overcome it is to simplify your content as much as possible and use a very clean design. Having cluttered screens with too much information will overload your app and frustrate the users. So, only include the necessary information and display it in a neat manner to avoid poor user experience.
6. Use real testers
Even if you test your app thousands of times, getting feedback from real users is invaluable. There are lots of services where you can have real people test your app and provide feedback. Using such services will help you discover where ordinary users have issues with your app.
We hope that these practices will help you improve your app’s usability and create a truly great product people love.
Fan Studio Mobile App Development UK