What is ‘Social Crowdfunding’
All Access for All: Fandom.Live’s Unique Social Crowdsourcing Platform Lets Fans Crowdfund for Shows They Want In Return for VIP Treatment
Meet Johanne, the (self-proclaimed) biggest U2 fan in the world.
Johanne lives in Klitmøller, Denmark. It’s allegedly the world’s next hottest surfing destination and in some circles goes by the name “Cold Hawaii.”
But — and this is a strong but — it’s not Hawaii.
Nevertheless, Johanne won’t let go of her dream of a VIP experience with the band: meeting the band, getting some rare merch that she’ll someday hand down to her favorite child, touching lead singer Tyler Joseph’s arm and considering never washing that hand again, etc.
Hey, did we mention this was U2’s biggest fan?
Johanne’s best chance of seeing a U2 show is traveling to London or Sydney or another city with a sufficiently high profile to make it an obvious stop for the world’s entertainers. She’s going to have to travel to see the show even if she is the biggest U2 fan in the world.
It’s a shared burden. The Klitmøller U2 fans are going to have to pile into a van or make travel arrangements if they want to see the band play when they tour the next album. The biggest ones at least will. The other U2 fans living in Klitmøller will have to settle for a low-quality live stream from someone’s handheld iPhone and wait to try to hear their favorite song played through a cell phone.
This sucks. Can’t we do better?
Is this really the best we can do for the world’s fans?
The answer is an emphatic “no.”
Right now, we’re building a platform to help fans in Cold Hawaii get a proper shot against the other Hawaii in the selection round for who gets to host U2, or any other hot act or coveted event out there crafting an itinerary to a world tour. A crowd voting system on Fandom.Live brings the world’s entertainment to a vote and let’s all the fans make a selection.
Previously, there was no way to count the actual number of fans. Our innovative crowd voting system gets performers like U2 an accurate headcount and helps them see the true size and reach of the fandom — hence the name.
Welcome to Fandom.Live, Where Every Fan Gets VIP Treatment
Audiences speak on Fandom.Live and the entertainment world listens.
This is the future we’re envisioning, for Cold Hawaii and Johanne to get the fair shake they deserve in these considerations.
But we wanted to build something special just for the biggest fans.
In addition to buying tickets to the event when it arrives at a new market, fans who see a potential event they like on Fandom.Live can make a donation to a crowdfunding campaign to get some cool perks like a personal hug with U2 or a great seat at the show. That donation goes toward a crowdfunding goal that, if met, means the show comes home.
Think of the old way of selling VIP packages: wait for a special code, be a member of X credit card rewards program, be the first person to place an order and if you’re too late — well, better luck next time.
VIP means “very important person” and we at Fandom.Live think the most important people are more than just those who hold a Chase Sapphire card and have a broadband connection.
How It Works
Step1: For the biggest fans, Fandom.Live lets them reserve special packages and extra access.
Johanne wants to not only bring U2 home to Klitmøller, but she also wants the full experience with great seats, special merch and maybe even physical contact with the band. In Fandom.Life, she can make a contribution to reserve a package that gets her extra access, perks and other goodies.
Step 2: Fans select and pay for their preferred package in either fiat or Fandom.Live’s cryptocurrency to reserve it.
The purchase is provisional. It’s not completed until the event is confirmed.
Step 3: Entertainers can make a more informed, data-driven decision about where the next show is.
Is U2 secretly huge in Denmark? Should they bring a show to the curiously named “Cold Hawaii”?
If they catch fire in a crowd vote on Fandom.Live, it would certainly strengthen the case for it, as would funding from fans who’ve made contributions to reserve VIP access. In simple economic terms, this reveals the true scope of demand for those who can supply.
Step 4: The show comes home or the money does.
There are two outcomes here.
In one, Johanne and the other U2 fans who’ve upvoted the event win the show of their dreams in a special place. Those who’ve reserved a VIP package ahead of time as part of the crowdfunding effort get the rewards and they get the pleasure of knowing they played a part in bringing their favorite artist home to them.
If the event doesn’t get traction in the voting nor the crowdfunding, then it gets shelved. Johanne doesn’t get to share a room with U2, but at least her money is returned and any other fans who’ve made a donation. But hey, at least now U2 knows where their people are and Johanne got to make her voice heard from an atypical place. Fandom.Live enables better transparency on both sides bringing audiences closer to the action.
We Like A Good Happy Ending
The goal here is the bring entertainers closer to undiscovered fan communities and bring new events to new audiences.
In our vision of a perfect world, Johanne and all the other diehard U2 fans get to meet, greet and squeeze all the members of the band. In turn, the entertainer discovers a new piece of their fandom and plays to a new place, a new crowd. Everyone goes home happy.
What’s Good for Fans is Good for Artists
The transparency runs both ways. Not only will fans be able to signal interest in and pre-commit to a potential show, but artists can also build a tour itinerary with confidence to precisely match demand.
How else would U2 find out they’re secretly huge in Denmark without market research?
Traditional event marketing is good at delivering artists to places that seem obvious, the New Yorks, the Londons of the world. The places that “make the most sense”. But beyond just population, what sense is there to tradition? Do marketers have hard data showing London has a bigger share of U2 fans than Denmark? Do these marketers numbers showing where the most diehard fans who would pay top dollar for facetime or front row seating with their favorite artist?
Because we do.
Our rewards crowdfunding and crowd voting systems give artists and promoters stronger footing when talking to potential sponsors, vendors, and other partners when building that next big show in a rare location. Everyone expects Berlin to be included on X entertainers’ world tour, but they’d never suspect Klitmøller or some other suspected market.
Finally, an answer to the age-old question: “But will anyone show up?” “Fandom.Live can give a response with precision.
The Future is Now
We could wait for the world to discover “Cold Hawaii” or we could wait until someone realizes that’s just not a name that works.
Or we could do better by Johanne, who is, by the way, the biggest fan of U2 in the world, in case you didn’t know. At Fandom.Live, we prefer this option because at the end of the day and beyond all the noise around high profile acts and celebrity, it’s ultimately about Johanne and all the other fans, the smallest to the biggest in the world.
Find more information about the upcoming Fandom.Live events at:
Fandom.Live Website: https://Fandom.live
Fandom Cash Website: https://Fandom.Cash
Linkedin: https://www.linkedin.com/company/fandomlive/
Telegram: Fandom Cash CommunityㅣFandom Live Community
Youtube: Fandom.Live
Facebook: SportㅣMusicㅣEsport
Twitter: SportㅣMusicㅣEsport
Instagram: SportㅣMusicㅣEsport
