What Happened To Technesstivity?
When I was in my second year at Hofstra University studying broadcast journalism, I desperately wanted an internship. However, it seemed every good one required applicants have prior experience — which at that time I didn’t have. I decided to create my own experience by using an idea I initially used for a class project.
It was a tech blog called ‘Tech World Happenings’, and its goal was to provide slightly opinionated tech news to the average person.
This new ‘experience’ will be modeled like a real news site with a proper domain name, writers, news that followed the journalism code of ethics and guidelines of the AP Stylebook, and it would be targeted at the Nigerian youth and those in the diaspora. I got a group of friends together, and within a few months, we launched Technesstivity. I loved technology anyway, so I thought why not?
“Pronounced as spelt, Tech-ness-ti-vi-ty”
At that point, I’ll admit I didn’t even know there was a whole community of tech enthusiasts in Nigeria. When I did my research to find other similar blogs, I could only find what was then Loy Okezie’s personal blog, now TechLoy, and Naija Tech Guide. Four years later, here we are. There are way more tech news sources, and the community in Nigeria is at the forefront. It’s no longer something only ‘geeks’ and ‘nerds’ know about. I am proud.
I never experred it.
Technesstivity grew to a scale I never could’ve imagined. Besides Binjo doing groundwork in Lagos, most of us weren’t ever ‘there’. We were abroad and only home on vacation, so it was amazing to see the site grow from what it was to what it ended up being. People actually relied on us for their tech news. People trusted us, and when people thought about tech blogs, we came to mind as well. I never experred it.
Fast-forward to when I graduated in 2013 and got thrust into the real world. I did a lot of self-reflection and realized that though I love and am sincerely fascinated by technology, it wasn’t the main career I wanted for myself. The success of Technesstivity naturally led me to believe it was, and I spent all this time investing much of myself in it that I forgot my true passion — music.
Music has always been a part of me, and at that point, it made me sad to know people no longer knew me for my music, but only came to me for startup advice or questions like, “What phone is a better buy?” Don’t get me wrong, I love answering these questions and giving my opinion, but that wasn’t my sole-purpose as an individual. I can do many things; tech journalism just happens to be one of them.
…naturally, Technesstivity began to suffer.
Because of this realization, I began refocusing my energy on my music almost completely, and naturally, Technesstivity began to suffer. We weren’t posting as frequently anymore, we began missing major events in the tech space, and finally, by December 2014, it just became quiet. Reason being, as the owner, everyone is just on board because they like doing it. If I don’t have the time, if I’m not on top of things, why should they be? It’s human nature. I should be sure to also add none of us were getting paid for any of it. Myself included. The little money we made went into keeping the site up.
Starting From Scratch
Come 2015, there’s yet some more self-reflection. This time, I decide to move back to Nigeria in the summer, and focus on everything I ever wanted to do — including Technesstivity (or what would become of it). This is when we decide to make the difficult, but healthy decision to shut down and start from scratch. I will be at home and have more leeway to manage and coordinate stuff on ground. I will also have more time on my hands to evenly distribute my time. Or so I thought.
My music career took off, and now I have no idea when — but when the time is right, we will completely rebrand and relaunch. I am still very much in love with and fascinated by technology, and I hope we get to share what we create with the world soon.