Brand names. This one didn’t used to get to me. Blame my husband for it. But do we really care that he got into his dark blue Toyota Prius? Does it make it that much more believable that your character told his friend to look for him in his Black Dodge RAM? Do I care that she flicked her eyes to her iPhone? Nope: these are distractions. Car. Truck. Phone. Done. Tell the story.