Top 10 Tips For Improving Search Engine Optimisation (SEO) via iAdControl.com
1. SEO Keywords Research
Write down 5–10 top keywords with long tail keywords that you think users will search for to find your website online and order the 3–5 main relevant keywords per each page. Also use these popular keywords in your blogs and articles.
2. Page Titles
Appropriate page titles are particularly important for SEO. Ideally up to 55 characters should be made use of to meet Bing (Yahoo!), Google and W3C guidelines. Ensure this contains your most important keywords/phrases first. This should be unique per page and will also display when people share your content on social websites. Character limit is subject to change.
3. Meta Description
Have you optimised your website description? This should be different for every page. Ideally up to 70–160 characters should be made use of. This is an important part of the on-page SEO implementation as it will be displayed in search results and acts as potential organic ads, which encourages visitors to click through to your website. This description is not visible on websites only on search engines.
4. Headings (H1, H2, etc.)
Are you using H1, H2 and are they correctly ordered? Correctly defined headings aid accessibility and are particularly important for SEO. H1 should contain your primary keywords/phrases researched in point 1, and subsequently H2 will have your secondary keywords and so forth.
5. Images And Alt Text
Are all images height and width defined? Omitting height and width attributes means page text jumps about when images load. Is the image the same size as the actual source file? Minimize the size of the image so your website loads quicker. Do they have meaningful alternative text description to improve website accessibility? For alt text restrict the characters less than 150 and include spacing. Ensure image naming conventions are specific too, as this all helps in search results and image search.
6. Internal Links / Link Anchors
Are all links in your pages well defined? Well-defined links help SEO and aid website accessibility. Are there any old or broken links that are not in use anymore? Make sure you do not use underscores in URLs and they are specific to the pages in question. Google recognises hyphens as word separators, but underscores are not counted in the same way, having incorrect URL naming conventions can hinder the performance in search engines rankings. Ensure links within your content are descriptive as possible. Avoid ‘click here’ links unless it’s written in a way so the user understands exactly where they are navigating to.
7. Content Freshness / Blogs / Articles
When was your website last updated? Websites that are updated regularly are also crawled by search engines more often. Content marketing is king, therefore it is important you have valuable blogs/articles posted on your website regularly and on other quality websites. This is a great way to boost your SEO strategy and in turn attracting relevant visitors.
It is crucial your website has an XML sitemap as it ensures your website is seen to be as Google friendly as possible. The sitemap lists all the URLs on your website and allow search engines to crawl your site more intelligently, it also includes additional information such as your websites latest updates and frequency of changes.
It is important your website has a robots.txt file, this allows to restrict the access of search engines robots that crawl your website and prevents these robots from accessing particular directories/pages you don’t want them to see.
10. Google Webmaster Tools / Search Console
Set up Google Webmaster tools to verify your website and sitemap.xml. Webmaster tools also provide details about how a website is ranking organically, how many external websites are linking to your website and other very useful data.